Off to the races we go... Wayne Gerdes – CleanMPG – April 2, 2025 2025 Hyundai Elantra Hybrid Just $26,645 incl D&H + TTL to start while providing owners a 51/58 mpgUS rating. Elantra sales were up 35.1% helping the Flying H brand achieve record Q1 2025 sales. US Q1 2025 Automotive Sales Overview U.S. consumers continue to purchase more pickups and SUVs than sedans. Who really offers high volume sedans outside of Toyota, Honda, Hyundai, and Tesla anyway? US Q1 sales volumes were helped in part by the threat of President Donald Trump's tariffs on auto imports, which he implemented via Executive Order on March 26th and collection which began on April 3rd. A 25% tariff was applied to all imported passenger vehicles and key automobile parts – engines, transmissions, electronic components, etc. This came after he placed a 25% tariff on imported Steel and Aluminum on Feb. 11th. Both will and in some cases, already are causing extreme pricing pressure on US and non-US OEM manufacturers MSRPs to the consumer. With that backdrop, in late March, US dealership traffic rose dramatically as consumers proactively purchased vehicles before the levies pushed wholesale and retail prices higher. I personally purchased an iPhone 16 Pro for my wife to possibly avoid massive tariffs imposed on all imports from China - Up to 80% of Apple's iPhones intended for US sale are manufactured in that country. I digress... This sales front-loading activity helped US Q1 auto sales which “may” prove to slow as we wait for Q2 2025 auto sales results a few months from now. Q1 2025 US automotive sales reached 3.91 million vehicles, up 5.7% over the 3.70 million sold during the same period a year ago. GMs Q1 2025 sales topped the industry with an excellent 16.7% increase in volume, the highest of the majors. Subaru and Mazda set March monthly sales record, their 32nd and 11th straight gains respectively. To contrast the US Q1 automotive sales good news, Stellantis’ sales deterioration continued with Q1 volumes down 11.8%, the company’s seventh consecutive quarterly decline. Tesla and Mercedes also experienced US Q1 2025 sales declines of 8.6 and 9.2 percent respectively. 2025 Toyota RAV4 Hybrid AWD, 41/38 mpgUS city/highway, incredible reliability, world-class resale, and "mostly" built in KY so should be somewhat insulated from the foreign tariff hits. Top 15 US Q1 2025 OEM Sales Ranks and Volumes GM - 693,363 vehicles sold, up 16.7% over the 594,233 sold during Q1 of 2024 Toyota - 570,269 vehicles sold, up 0.9% over the 565,098 sold during Q1 of 2024 Ford - 501,291 vehicles sold, down 1.3% below 508,083 sold during Q1 of 2024 Honda - 351,577 vehicles sold, up 5.3% over the 333,824 sold during Q1 2024 Stellantis - 293,225 vehicles sold, down 11.8% below the 332,540 sold during Q1 of 2024 Nissan - 267,085 vehicles sold, up 5.7% over the 252,735 sold during Q1 of 2024 Hyundai - 203,554 vehicles sold, up 10.1% over the 184,804 sold during Q1 of 2024 Kia - 198,850 vehicles sold, up 10.7% over the 179,621 sold during Q1 of 2024 Subaru - 166,957 vehicles sold, up 9.1% over the 152,996 sold during Q1 of 2024 Tesla - 128,100 vehicles sold, down 8.6% below the 140,187 sold during Q1 of 2024 Mazda - 110,316 vehicles sold, up 10.2% over the 100,103 sold during Q1 of 2024 BMW - 94,591 vehicles sold, up 4.1% over the 90,844 sold during Q1 of 2024 VW - 87,915 vehicles sold, up 7.1% over the 82,101 sold during Q1 of 2024 Mercedes - 75,100 vehicles sold, down 9.2% below the 82,700 sold during Q1 of 2024 Audi - 42,710 vehicles sold, down 3.4 below the 44,226 sold during Q1 of 2024 2025 Honda CR-V Hybrid Honda’s strong brand and increasing sales volumes continue thanks in part to the very well-designed 43/36/40 mpgUS rated CR-V. Top 10 US Q1 2025 Model Sales Ranks and Volumes Ford F-Series sales of 190,389 were up 24.5% over the 152,943 sold in Q1 of 2024 Chevrolet Silverado sales of 129,714 were down 0.2% below the 129,987 sold in Q1 of 2024 Toyota RAV4 sales of 115,402 were down 7.1% below the 124,822 sold in Q1 of 2024 Honda CR-V sales of 103,325 were up 8.7% over the 95,038 sold in Q1 of 2024 GMC Sierra sales of 78,541 were up 14.5% over the 68,597 sold in Q1 of 2024 RAM sales of 78,848 were down 11.8% below the 89,417 sold in Q1 of 2024 Chevrolet Equinox sales of 71,002 were up 31.0% over the 54,185 sold in Q1 of 2024 Toyota Camry sales of 70,308 were down 10.2% below the 78,337 sold in Q1 of 2024 Tesla Model Y sales of 64,051 sold were down 33.8% below the 96,729 sold in Q1 of 2024 Nissan Rogue sales of 62,102 were down 31.6% below the 90,804 sold in Q1 of 2024 2025 Ford F-150 XLT If you need a work truck, the F-Series has proven itself for more than 75 years. US Q1 2025 EV Sales Overview Regarding US EV sales, nearly 300,000 were sold in the US during Q1 of 2025, an increase of 10.6% year over year according to the KBB Q1 2025, EV Sales Report. In terms of market share, 7.5% of total new-vehicle sales in the first quarter were electric vehicles, an increase from 7% a year earlier. Like the overall automobile market, consumer EV purchases may have also been pulled ahead but for a different reason than outright tariffs. With Trump having threatened to remove the $7,500 Federal tax credit, purchasers may have bought an EV ahead of any change in the tax credit. Tesla’s sales peaked in the U.S. in February and Q1 of 2023 with 60,325 and 173,000 Tesla EVs sold respectively. The company's sales have not crossed those volume levels in any month or quarter since. At that point in time, its share of the total U.S. auto market hit a high of 4.3%. In Q1 of 2025, Tesla fell back to earth with sales of 128,000, down 25.5% from the 2023 peak and off 8.6% from the number sold in Q1 of 2024. Tesla’s market share came in at just 3.3% of the US Automobile market and 43.5% in the EV space in the quarter. 2025 Chevrolet Equinox EV 319-mile range, FWD LT 1 trim starts at $33,895 (incl mats) + $1,395 D&H to start ($35,290 + TTL) and qualifies for a $1,250 Costco disc and $7,500 Fed TC. GM is targeting to be the #2 seller of EVs in the U.S. and given the bang up Q1 sales results with 31,887 sold, up 94% over Q1 of 2024, I have no reason to doubt that prognostication… Top 10 US Q1 2025 EV OEM Sales Ranks and Volumes Tesla - 128,100 vehicles sold (3, Y, S, X and CT), were down 8.6% below the 140,187 sold in Q1 of 2024 GM - 31,886 vehicles sold, up 94.1% over the 16,425 sold in Q1 of 2024 Ford - 22,550 vehicles sold (Mach-E and Lightning), were up 11.5% over the 20,223 sold in Q1 of 2024 Honda/Acura (Prologue and ZDX) reached 14,374 Hyundai - 12,843 vehicles sold (Ioniq 5, 6, and Kona), were up 5.1% over the 12,218 sold in Q1 of 2024 VW - 9,564 vehicles sold (ID. 4 and BUZZ), were up 55.1% over the 6,167 sold in Q1 of 2024 Kia - 8,656 vehicles sold (EV6 and 9), were down 24.1% below the 11,401 sold in Q1 of 2024 Rivian - 8,553 vehicles sold (R1S and R1T), were down 37.1% below the 13,588 sold in Q1 of 2024 Toyota/Lexus - 7,063 vehicles sold (BZ4X and RZ), were up 201.8% over the 3,500 sold in Q1 of 2024 Nissan - 6,471 vehicles sold (Ariya and LEAF), were up 22.5% over the 5,284 sold in Q1 of 2024 2025 Ford Mustang Mach-E A great Q1 sales result but it needs an 800V architecture in the worst way to stay competitive. Top 10 US Q1 2025 EV Models Sales Ranks and Volumes Tesla Model Y sales of 64,051 were down 33.8% below the 96,729 sold in Q1 of 2024 Tesla Model 3 sales of 52,520 were up 70.3% over the 30,842 sold in Q1 of 2024 Ford Mustang Mach-E sales of 11,607 were up 21.0% over the 9,589 sold in Q1 of 2024 Chevrolet Equinox sales of 10,329 vehicles Hyundai Ioniq5 sales of 8,611 were up 26.2% over the 6,822 sold in Q1 of 2024 Honda Prologue sales of 9,561 vehicles VW ID.4 sales of 7,663 were up 24.3% above the 6,167 sold in Q1 of 2024 Ford F-150 Lightning sales of 7,187 were down 7.2% below the 7,743 sold in Q1 of 2024 BMW i4 sales of 7,125 were up 57.0% over the 4,537 sold in Q1 of 2024 Tesla Cybertruck sales of 6,406 were up 128.5% over the 2,803 sold in Q1 of 2024 2025 Tesla Model 3 Despite all of Musk's NAZI BS, the Model Y and 3 significantly outsold everything else in the EV marketplace during Q1 of 2025. Q1 2025 US Auto Sales Market Share During the first quarter, consider GM. This OEMs share was a stunner as it was up 1.8% in just one year! When have we ever seen a domestic automaker achieve a 1% increase let alone a 1.8% increase over the course of a year? Honda achieved a nice 0.8% share increase. On the downside, Stellantis took the largest hit with a market share falloff of 1.5%. I am not expecting an improvement any time soon. Ford and Toyota lost 0.8% and 0.7% share respectively. Both eyeopeners as well. From the 2024 US Auto Sales Overview and Results story, I wrote: Adding to that expected hit, the tariffs of 25% on autos and related component parts that make up their manufacture are going to hit the US consumer even harder with massive retail price increases unless they are backed down soon. “If” the tariffs stay, I have a hard time believing the US Automobile sales will reach even 15 million vehicles in 2025. Wayne
Are people just now beginning to see that the Model 3 is handsome, and the Model Y is butt-ugly ? Wow, I didn't even get political.
Hi Ed: I agree although the 2025 refresh is a lot less "Pregnant Guppy" looking from the profile and rear than the 2024. 2025 Tesla Model Y versus 2024 Tesla Model Y Wayne
Hi Ed: Upfront, Tesla has improved the Ys design, but it was a very conservative update with the thin light bar. It looks more like a minor refresh than a completely new redesigned model which is proving out to be the case from those that own them. Exterior and interior fit and finish has "supposedly" been improved as well. 2025 Tesla Model Y versus 2024 Tesla Model Y Wayne
Hi All: Below is a semi concise list of the Q1 2025 US EV sales results. Any model with a sales volume below 1k, I left off. I also could not find any Q1 2025 US sales results for Polestar so those are not embedded within the list either. Wayne
Porsche Macan EV (indirectly through https://newsroom.porsche.com/en_US/2025/company/Q1-PCNA-Sales-39125.html) total 3339. (7486 * .446) (updated)
Hi Bill: Good catch and yup, I am still missing a few but fixed the one you found. Porsche Achieves Record Q1 2025 U.S. Sales Thanks as always. Wayne
Hi All: California having the 5th largest economy in the world all by itself has its own brand of auto sales. With fuel prices approximately 33% higher than the national averages, its citizenry choose a different path when it comes to their daily drivers. Meaning far fewer pickups and SUVs and a lot more sedans. And many of those sedans are electric or hybrid. 2025 Tesla Model Y A lone Model Y on a California Highway to Hell. The California market got off to a strong start in Q1 with the state’s new light vehicle registrations, up 8.3% vs Q1 of 2024. This result was better than the overall US market sales that were up 5.7%. Pent-up-demand, combined with improvements in affordability were expected to propel the market in 2025 but like most business forecasts, they went out the window when Trump began ramping up the tariffs. The sales results above may have in fact been pulled forward as many consumers were trying to complete purchases prior to the tariffs going into effect. Current forecasts are for the state’s new vehicle registrations to fall to 1.71 million units for 2025, a 2.3 percent decline from 2024. Due to the fluid nature of current trade policy, that projection is subject to change. Tesla loses ground Tesla registrations fell 15.1% in Q1 vs a year earlier, while registrations for all other ZEVs increased by 35 percent. Tesla’s share of the state electric vehicle market fell from 55.5% in 1Q ‘24 to 43.9 percent in Q1 of 2025. Like the rest of the country, an aging product lineup and backlash against Elon Musk’s political activities were attributed to the decline in Tesla BEV market share. Despite those headwinds, Tesla’s Model Y was still the state’s top seller. ZEV market share declined slightly in Q1 of 2025 at 20.8%, down from 21.3% in Q1 of 2024. California Q1 2025 – Top 25 Electrified Automobile Sales Results Tesla Model Y - 23,314 Tesla Model 3 - 13,992 Honda Prologue - 4,493 Hyundai Ioniq 5 - 3,762 Ford Mustang Mach-E - 3,601 Chevrolet Equinox - 2,688 BMW i4 - 2,484 Tesla Cybertruck - 2,282 Volkswagen ID.4 - 2,123 Ford F-Series Lightning - 2,003 Rivian R1S - 1,953 Toyota bZ4X - 1,803 Tesla Model X - 1,800 BMW iX - 1,565 Kia EV6 - 1,501 Mercedes EQB - 1,498 Jeep Wrangler - 1,435 Toyota RAV4 - 1,423 Chevrolet Blazer EV - 1,385 Acura ZDX - 1,283 Toyota Prius - 1,262 Kia EV9 - 1,168 Nissan Ariya - 1,139 Hyundai Ioniq 6 - 1,138 BMW X5 - 1,024 Wayne
