Beats Q1 record set in 2023 although tariff headwinds are just ahead. Wayne Gerdes – CleanMPG – April 1, 2025 2025 Porsche Macan EV Porsche Cars North America announced that Q1 retail deliveries in the United States totaled 18,884 vehicles, up 40.6 percent over the 13,429 sold during the same quarter a year ago. Of course, much of the volume is pull ahead purchases as US consumers were attempting to get ahead of the Trump tariffs. While demand was robust, Q2 will be a much more revealing number. The Macan led the quarter’s record performance with 7,486 SUVs sold, up 32.0% over the 5,671 sold in Q1 of 2024. The Macan Electric accounted for a very respective 44.6% of those sales. 23% of Porsche vehicles sold in Q1 were fully electric. Taycan sales totaled 1,019 this quarter, down 18.3% below the 1,247 sold during the same quarter in 2024.
Hi All: In a Reuter's report from this past Friday, Sept. 19, it appears as if Porsche's push into the EV marketplace has completely stalled out. 2025 Porsche Taycan 4S Black Edition One of the most beautiful and efficient cars ever built experiences slower sales in both the US and China. Porsche dialed back plans for its EV rollout due to weaker demand, pressure in key market China and higher U.S. tariffs, causing the luxury sportscar maker and its parent Volkswagen to slash their 2025 profit outlooks. The move highlights the challenges for one of the most well-known car brands, which has been squeezed by its two most important markets - China and the United States - over price declines and trade barriers. Volkswagen, Europe's top carmaker, said it would take a $6 billion USD hit from the far-reaching product overhaul, which delays some EV models in favor of hybrids and combustion engine cars, at its 75.4%-owned subsidiary. The changes are a major shift for the Stuttgart-based maker of the iconic 911 model, and are expected to hit Porsche's operating profit by up to $2.1 billion USD this year, the company said. Wayne
Thinking aloud... Can't compete in China due to low prices and can't compete in the US due to tariffs. Is the EU not enough to keep new EV products rolling? I wondered why only Porsche and not more of the VW family is back-pedaling to increase ICE car percentage. Is Audi still viable in the US because of the plant in Mexico? And I just learned about the new AUDI brand in China. Perhaps bottom line profits is all it is ever about. Big write-off for VW for revamping product lines. Sounds like a win. More ICE sales (like Toyota), another win. Keep on deferring the transition to more EVs than ICE. There's still time, right?
Toyota is lucky (smart) enough to be profitable with both ICE and hybrid vehicles. And never got too serious about BEVs.
