The vehicles in question arrived in the U.S. the same day Trump announced the 25% tariff on European Automobiles. Wayne Gerdes – CleanMPG – April 7, 2025 2025 Audi A6 Sportback e-tron The much anticipated, 392-mile range EV was going to be priced at $65,900 to $84,600. Not a chance now. The German automaker will soon be adding a new 'import fee' to vehicle stickers to show customers exactly how much tariffs are inflating prices. VW's decision to hold shipments underscores the ripple effect hitting the global auto market. Audi’s Q5 is assembled in Mexico and nearly every car in the luxury brand's lineup ships from Europe, making its entire lineup subject to the 25% tariff. In a statement, the Volkswagen Group spoke out against the tariffs and hoped Trump would step up to the negotiating table to throw out the tax. He also reiterated that VW invested more than $14 billion in US manufacturing plants and employs thousands of factoryworkers at its factory in Chattanooga, Tennessee, where it produced the mid-size Atlas and Atlas Cross SUVs and the electric ID. 4. VW currently has about 37,000 vehicles in US inventory, enough to keep dealerships stocked for roughly two months. VW is one of the most tariff exposed automakers as it produces most of its US sold vehicles in Germany and Mexico.
Hi All: While we all wait for a basic resolution to the US tariff implementations, VW is actively delaying price increases and exploring strategic production adjustments. The company has frozen prices for its U.S. vehicles through May 2025 to ease consumer concerns and allow time for a more in-depth evaluation of the tariff's long-term impact. VW is also considering shifting some Audi production to the U.S. to potentially avoid tariffs. For China, VW is executing its "In China, for China" focusing on developing EVs in China for the Chinese market. This strategy can help mitigate some of the impact of tariffs on European-produced vehicles. VW acknowledges that the cost of tariffs must ultimately be shared between suppliers, dealers, and consumers. And like every other OEM, VW plans to assess the long-term impact of US tariffs on its supply chain, pricing, and market position after the initial price freeze period. Wayne