Tiguan, Atlas, and Jetta’s helped the iconic brand stage a comeback of sorts in 2024. Wayne Gerdes – CleanMPG – Jan. 3, 2025 2025 VW ID.4 Welcome back! With the recent availability of door parts that had previously halted production and sales of the ID. 4, VW is reintroducing its EV flagship for the 2025 model year. Entry and S models are available in RWD or AWD, while the top S Plus trim is AWD only. D&H for all models is $1,425. Pricing for the smaller 62 kWh pack equipped ID.4s will be announced this summer. 2025 VW ID. 4 Entry Trim - Pricing starts at $45,095/$48,995 for the RWD/AWD Pro. The RWD entry models feature 19” alloys with AWD trims riding on 20’s. Also standard is a gloss black grille; LED head- and taillights; auto headlamps with rain-sensing wipers; heated windshield (AWD only); heated washer nozzles; heated mirrors; black roof rails; 3-door KESSY with proximity unlocking; and a tow hitch (AWD only). Inside, entry trims have 12.9-inch Discover Pro Max infotainment display with navigation and backlit sliders; wireless App-Connect (Android Auto and Apple CarPlay with MirrorLink) and charging with 45W USB-C ports; 5.3-inch ID. Cockpit; Volkswagen Car-Net; SiriusXM with 3-month trial; manual cloth and leatherette seats; heated front seats; dual-zone Auto climate; 10-color ambient lighting; ID. Light; auto-dimming rearview mirror; stitched dashboard; and a variable cargo floor cover. Driver assistance features include standard IQ.DRIVE; plus Park Distance Control; Park Assist (Parking Steering Assistant); Dynamic Road Sign Display; and Light Assist (High Beam Control for headlights). 2025 VW ID. 4 S Trim – Pricing for the RWD/AWD Pro starts at $50,195 and $54,095 respectively. They also arrive with 20” alloys, illuminated front and rear VW logo and light line in the front fascia; premium LED projector headlamps w/ Adaptive Front-lighting System (AFS); poor weather lights; and mirrors with memory function. Inside, the S features 30-color ambient lighting; perforated leatherette seats; door-panel stitching; heated steering wheel; 12-way power seats with memory; ventilated front seats; rear-seat pass-through; center armrest with cupholders; panoramic fixed glass roof with electric sunshade; and power tailgate with Easy Open and Close. 2025 VW ID. 4 S Plus Trim – With standard AWD, it arrives with a starting MSRP of $57,295. It includes 21” alloys; a black roof with silver roof accents, C-pillar, and roof rails; silver accents on front and rear bumpers; and power-folding mirrors with signature lighting. Inside, heated rear seats; three-zone auto climate; Harman Kardon premium audio with 14 total speakers including subwoofer; and Area View (Overhead View Camera) are standard. 2024 VW US Sales Overview VW 2024 US Sales of 379,178 were up 15.2% above the 329,029 sold in 2023. 2024 VW US Sales Highlights Tiguan sales of 94,372, up 23.8% over the 76,228 sold in 2023 Atlas sales of 75,516, up 24.1% over the 60,859 sold in 2023 Jetta sales of 71,829, up 51.5% over the 47,408 sold in 2023 2024 Chevrolet Silverado EV GM retains its #1 ranking in terms of US sales. All the while the Chevrolet Silverado EV is easily the best EV Pickup available today. Top 15 2024 US OEM Sales GM - 2,705,080 vehicles sold in 2024, up 4.3% over the 2,594,698 sold during all of 2023 Toyota - 2,332,623 vehicles sold in 2024, up 3.7% over the 2,248,477 sold during all of 2023 Ford - 2,078,832 vehicles sold in 2024, up 4.2% over the 1,995,912 sold during all of 2023 Honda - 1,423,857 vehicles sold in 2024, up 8.8% over the 1,308,186 sold during all of 2023 Stellantis - 1,303,570 vehicles sold in 2024, down 14.6% below the 1,527,090 sold during all of 2023 Nissan - 924,008 vehicles sold in 2024, up 2.8% over the 898,796 sold during all of 2023 Hyundai - 836,802 vehicles sold in 2024, up 4.4% over the 801,195 sold during all of 2023 Kia - 796,488 vehicles sold in 2024, up 1.8% over the 782,451 sold during all of 2023 Subaru - 667,725 vehicles sold in 2024, up 5.6% over the 632,086 sold during all of 2023 Tesla - 633,762 vehicles sold in 2024, down 5.6% below the 671,616 sold during all of 2023 Mazda - 424,382 vehicles sold in 2024, up 16.8% over the 363,354 sold during all of 2023 VW - 379,178 vehicles sold in 2024, up 15.2% over the 329,029 sold during all of 2023 Mercedes - 374,101 vehicles sold in 2024, up 0.3% over the 373,103 sold during all of 2023 BMW - 371,346 vehicles sold in 2024, up 2.5% over the 362,244 sold during all of 2023 Audi - 196,576 vehicles sold in 2024, down 14.0% below the 228,550 sold during all of 2023 On the 2024 US OEM sales front, the big news was Stellantis falling from #3 to #4, now settling in behind Honda for the first time ever due to its terrible 2024 showing here in the US. Tesla has fallen to #10 just behind Subaru while Mazda leapt two places to #11 placing both VW and Mercedes in its rear view. VW also jumped up two spots to #12, now ahead of both Mercedes and BMW. 2025 Toyota RAV4 PHEV A name change from "Prime" with the next gen set for a 2026 MY release. Top 10 2024 US Model Sales Ford F-Series incl. LD and HD - 765,649 vehicles sold during 2024, up 2.0% over the 750,789 sold in all of 2023 Chevrolet Silverado incl. LD and HD - 552,836 vehicles sold during 2024, down 0.4% below the 555,148 sold in all of 2023 Toyota RAV4 - 475,193 vehicles sold during 2024, up 9.3% over the 434,943 sold in all of 2023 Honda CR-V - 402,791 vehicles sold during 2024, up 11.4% over the 361,457 sold in all of 2023 RAM P/U incl. LD and HD - 373,120 vehicles sold during 2024, down 16.1% below the 444,926 sold in all of 2023 Tesla Model Y - 372,613 vehicles sold during 2024, down 6.6% below the 398,782 sold in all of 2023 GMC Sierra incl. LD and HD - 322,946 vehicles sold during 2024, up 9.2% over the 295,737 sold in all of 2023 Toyota Camry - 309,876 vehicles sold during 2024, up 6.6% over the 290,649 sold in all of 2023 Nissan Rogue - 245,724 vehicles sold during 2024, down 8.7% below the 271,458 sold in 2023 Honda Civic - 242,005 vehicles sold during 2024, up 20.6% over the 200,381 sold in all of 2023 Comparing individual models, Pickups still dominate with Ford and its F-Series dominating all comers. 2024 US F-150 sales of 460,915 fell behind the RAV4 at 475,193 by 14,278 vehicles. RAM has fallen precipitously from its decades long, former #3 spot to #5 with Toyota’s RAV4 and Honda’s CRV now outpacing it. Tesla’s Model Y fell two places from #4 to #6 as the RAV4 and CRV passed it in 2024. As expected, Honda’s award winning compact Civic moved into the #10 spot with the value-oriented Corolla falling short of this year’s list by just over 9,000 vehicle sales. 2025 Ford Mustang Mach-E Ford's EVs had a good 2024 in terms of sales although the pair are still losing $s per vehicle sold. And onto the EV sales finish... Top 10 2024 US EV Model Sales Tesla Model Y - 372,613 vehicles sold during 2024, down 6.6% below the 398,782 sold in all of 2023 Tesla Model 3 - 189,903 vehicles sold during 2024, down 17.4% below the 230,015 sold in all of 2023 Ford Mustang Mach-E - 51,745 vehicles sold during 2024, up 26.9% over the 40,771 sold in all of 2023 Hyundai Ioniq5 - 44,400 vehicles sold during 2024, up 30.9% over the 33,918 sold in all of 2023 Tesla Cybertruck - 38,965 vehicles sold during 2024 vs 0 sold in 2023 Ford F-150 Lightning - 33,510 vehicles sold during 2024, up 38.7% over the 24,165 sold in all of 2023 Honda Prologue - 33,017 vehicles sold during 2024 vs 0 sold in 2023 Chevrolet Equinox - 28,874 vehicles sold during 2024, up 6163% over the 461 sold in all of 2023 Cadillac Lyriq - 28,402 vehicles sold during 2024, up 210.3% above the 9,154 sold in 2023 Rivian R1S - 26,934 vehicles sold during 2024, up 23.4% over the 21,831 sold in all of 2023 2025 Tesla Model Y A new year and finally a refreshed design may help slow the sales slide? Through all of 2024, Stellantis took the largest hit with not just the sales decline but in lockstep, the market share falloff of 1.6% shows how poorly it performed last year. Mazda's 0.4% and GMs 0.3% increase were well deserved. With 20 years’ worth of US Automotive sales data to rely upon, 2024's US Automotive Sales of 15.92 million units increased by 2.5% over the 15.53 million sold in 2023. That total was the highest achieved since Covid decimated the global economy back in 2020. The 2024 US sales totals were unfortunately nowhere near the 17 million plus unit peaks in 2005 and 2015 - 2019. Estimates to reach 16.5 million in 2024 are to me a bit optimistic as Government downsizing – Government employment disappearing, is going to be a noticeable drag on consumer spending and the second largest purchase decision most make is not going to be immune. Wayne
