Ford US Q1 2024 Sales Up 6.8%

Discussion in 'In the News' started by xcel, May 11, 2024.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Hybrids in particular were fast movers off dealership lots.

    Wayne Gerdes – CleanMPG – Apr. 3, 2024

    2024 Ford Maverick Hybrid

    [​IMG]
    I can bet Ford Exec’s are thanking their lucky stars they brought this model to market. ;)

    Ford sold 508,083 vehicles in the US during Q1 of 2024. This result was up 6.8% over the 475,906 sold during the same period last year providing the automaker with a rare market share increase.

    There is one section of the breakout that is truly worth posting in its entirety. The being sales by propulsion type.
    • Ford BEVs - 20,223 sold in Q1 of 2024, up 86.1% over the 10,866 sold during Q1 of 2023
    • Ford HEVs - 38,421 sold in Q1 of 2024, up 42.0% over the 27,064 sold during Q1 of 2023
    • Ford ICE - 449,439 sold in Q1 of 2024, up 2.6% over the 437,976 sold during Q1 of 2023
    With the BEV results above, Ford is America’s No. 2 EV brand.

    Across gas and hybrid vehicles, an increasing preference for hybrid trucks and SUVs helped Ford with a best-ever quarterly hybrid sales record. Ford Maverick was America’s No. 1 selling hybrid truck in Q1, continuing to bring new customers to the Ford brand. Maverick Hybrid sales were up 77 percent over a year ago on sales of 19,660.

    Maverick in both ICE and HEV form set a Q1 sales record as the No. 1 selling midsize pickup in America, outselling even Toyota’s Tacoma. Nearly 60 percent of Maverick buyers are new to the Ford brand.

    Ford BEV Sales Were a Highlight

    Across Ford BEVs, sales started the year strong, up 86 percent. Mustang Mach-E posted strong Q1 sales of 9,589, up 77.3 percent over the 5,407 sold in Q1 of 2023.

    With all the hoopla surrounding Tesla’s Cybertruck and its initial sale beginning in late November of last year, Ford quietly achieved America’s top-selling electric truck in Q1 of 2024. The F-150 Lightning reached sales of 7,743, up 80 percent over last year’s Q1.

    The Ford E-Transit was America’s best-selling electric van on sales of 2,891 – up 148 percent over Q1 last year. It was the best-ever sales quarter for E-Transit since it went on sale in 2022.

    Moving on to an April sales update, Ford’s U.S. HEV sales reached 17,997 in April, a 60 percent improvement from April of 2023 and setting a new monthly record.

    Sales of the new F-150 PowerBoost Hybrid set a new monthly record in April – up 93.6% – making F-150 Hybrid America’s top-selling full-size hybrid pickup once again.

    Through April, Maverick Hybrid is the best-selling hybrid pickup overall with 26,061 Maverick Hybrid trucks sold. Most of those customers – 59% – are coming from other brands and segments, notably trading in their small SUVs for a Maverick. ;)

    [​IMG]

    US Q1 2024 Top 10 US Auto OEM Sales Ranks
    1. GM - 594,233 vehicles sold in Q1 of 2024, down 1.5% below the 603,208 sold during Q1 of 2023
    2. Toyota - 565,098 vehicles sold in Q1 of 2024, up 20.3% over the 469,558 sold during Q1 of 2023
    3. Ford - 508,083 vehicles sold in Q1 of 2024, up 6.8% over the 475,906 sold during Q1 of 2023
    4. Stellantis - 332,540 vehicles sold in Q1 of 2024, down 9.7% below the 368,327 sold during Q1 of 2023
    5. Honda - 303,451 vehicles sold in Q1 of 2024, up 17.3% over the 284,507 sold during Q1 of 2023
    6. Nissan - 252,735 vehicles sold in Q1 of 2024, up 7.2% over the 235,818 sold during Q1 of 2023
    7. Hyundai - 184,804 vehicles sold in Q1 of 2024, up 0.2% over the 184,449 sold during Q1 of 2023
    8. Kia - 179,621 vehicles sold in Q1 of 2024, down 2.5% below the 184,136 sold during Q1 of 2023
    9. Subaru - 152,996 vehicles sold in Q1 of 2024, up 6.7% over the 143,379 sold during Q1 of 2023
    10. Tesla - 140,025 vehicles sold in Q1 of 2024, down 13.3% below the 161,630 sold during Q1 of 2023
    Q1 2024 Top 10 US Auto Model Sales Leaders
    1. Ford F-Series incl. LD and HD - 152,943 vehicles sold in Q1 of 2024, down 10.2% below the 170,377 sold in Q1 of 2023
    2. Chevrolet Silverado incl. LD and HD - 129,987 vehicles sold in Q1 of 2024, up 0.4% over the 126,992 sold in Q1 of 2023
    3. Toyota RAV4 - 124,822 vehicles sold in Q1 of 2024, up 47.4% over the 84,704 sold in Q1 of 2023
    4. Tesla Model Y - 96,729 vehicles sold in Q1 of 2024, up 1.4% above the 95,362 sold in Q1 of 2023
    5. Honda CR-V - 95,038 vehicles sold in Q1 of 2024, up 41.3% over the 67,241 sold in Q1 of 2023
    6. Nissan Rogue - 90,804 vehicles sold in Q1 of 2024, up 8.7% over the 76,499 sold in Q1 of 2023
    7. RAM P/U incl. LD and HD - 89,417 vehicles sold in Q1 of 2024, down 15.1% below the 105,350 sold in Q1 of 2023
    8. Toyota Camry - 78,337 vehicles sold in Q1 of 2024, up 18.6% over the 66,037 sold in Q1 of 2023
    9. GMC Sierra incl. LD and HD - 68,597 vehicles sold in Q1 of 2024, up 0.1% over the 67,198 sold in Q1 of 2023
    10. Honda Civic - 61,929 vehicles sold in Q1 of 2024, up 36.0% over the 45,458 sold in Q1 of 2023
    [​IMG]

    US Q1 2024 EV Sales

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