The all-new 5th gen achieves accolades due to its outstanding curb appeal plus excellent blend of performance and efficiency. Wayne Gerdes – CleanMPG – Nov. 16, 2023 Los Angeles, CA – For the second time in the 23-year history of Prius in America, Toyota was notified it had achieved MotorTrend’s 2024 Car of the Year during this year’s Los Angeles International Auto Show. It was the groundbreaking 2nd gen that earned the same when it was released back in late 2003. The Prius became the world’s first production hybrid car that combined an electric motor with a high-efficiency engine to lower owners’ emissions and cost of ownership with fewer stops at the pump to cover a given distance. The all-new 5th gen has proven itself worthy of the much-vaunted MotorTrend Car of the Year award thanks to an incredible 40 percent increase in straight-line performance – 10 down to 7.2 seconds to 60 mph. This was all due to the large power increase from 121 to 194 HP combined output all the while increasing its chart-topping efficiency from 56 to 57 mpg. 2024 Toyota Prius Limited Besides the incredible 57 MPG combined rating (LE)/54 MPG combined rating (XLE/Limited), it continues to look fast while sitting still. A testament to the new design direction from the minds at Toyota.