Hyundai Recasts the #IONIQ Nameplate as a Standalone EV Centric Brand

Discussion in 'Hyundai' started by xcel, Oct 23, 2022.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] 2 CUV EVs and a Sedan EV were announced with a CUV the first out of the gate starting in early 2021.

    Wayne Gerdes – CleanMPG – August 9, 2020


    Earlier this evening, Hyundai revealed an update to its near term product strategy with the launch of the standalone IONIQ brand dedicated to BEVs. This is Hyundai’s latest marketing push into electrified mobility.

    Under the IONIQ brand, Hyundai will leverage its EV engineering to introduce three new dedicated models over the next four years. The creation of the IONIQ brand is in response to fast-growing market demand -- aka Tesla success -- and accelerates Hyundai’s plan to compete in the global EV marketplace.

    Hyundai promises to combine its current EV capabilities with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a new experience in vehicle ownership.

    Rebirth of IONIQ

    Hyundai introduced the term IONIQ with Project IONIQ, a long-term R&D project focused on eco-friendly mobility. Based on the 2016 project, Hyundai introduced the IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – HEV, PHEV and BEV – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and automotive innovation.

    IONIQ 5 / IONIQ 6 / IONIQ 7

    Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

    The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

    In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette.

    Hyundai IONIQ EV Lineup Renderings

    [​IMG]

    Hyundai E-GMP platform

    IONIQ models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and ample driving range. Hyundai did not even hint about an all-electric range or performance targets during the announcement.

    The EV-dedicated platform will offer highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.

    Hyundai's Mid-term Strategy through 2025

    Hyundai recently announced a tall order in which it expects to sell 1 million BEVs and take 10 percent share to become a leader in the global EV field by 2025. Many have tried and nobody other than Tesla has succeeded in growing massive volumes in the EV market to this extent.

    Under Strategy 2025, Hyundai aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.

    Hyundai has celebrated the launch of IONIQ by turning the London Eye into a giant letter “Q” using electric lights just before the official reopening of the famous attraction.

    By announcing the arrival of IONIQ, Hyundai’s light installation heralds a new era of electrified mobility. What happens to the current slow selling Ioniq HEV/PHEV/BEV lineup? Nobody outside of Hyundai really knows?

    Vehicle || Jul-20 || Jul-19 || % Change || 2020 YTD || 2019 YTD || % Change

    Ioniq__||_1,826_||_2,891_||_-36.8%__||__7,264___||_10,490__||_- 30.8%

    2017 Hyundai Ioniq HEV

    [​IMG]
    A personal favorite for all the right reasons. ;)
     
    BillLin likes this.
  2. litesong

    litesong litesong

    I might be interested in the Ioniq 3 EV. Think it should have the standard 5bolt by 114.3mm wheels common to Hyundai & many vehicles & all my wheels & tires would fit it. It would also have to have an 11kW A/C charger. I think Hyundai may have it built in communist china(always small letters) to keep costs down. I would have to pass. Also, without the US $7500 price break, it would still be way too expensive for me.
     
    xcel likes this.
  3. BillLin

    BillLin PV solar, geothermal HVAC, hybrids and electrics

    Even if the bolt pattern were the same, you may have to check whether your wheels clear the brake calipers. I think 19" and 20" wheels are on the EV5 for example.
     
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  4. litesong

    litesong litesong

    If the Ioniq 3 needs 19” & 20” wheels, the Ioniq 3 is still too big for me. Anyhow, it wouldn’t be as short as the Chevy Bolt EV (not EUV), which due to its shortness, will give me a discount of $12 on each round trip Washington state ferry ride. One hundred round trips would keep $1200 in my pocket.
     
    Last edited: Jan 25, 2023
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