Hi All: The BEV has come a long way, and Hyundai is comparing its evolution to that of other human innovations in the new national marketing campaign for the all-electric IONIQ 5. The campaign’s theme, “Your journey at its most evolved,” comes to life in two new commercials starring Jason Bateman. The IONIQ 5’s breakthrough design, advanced technology and more than 300 miles of range represent a significant leap in what it means to drive an EV. Hyundai used humor in this attention-grabbing campaign to compare the IONIQ 5 to other advancements humans have made. The 60-second hero spot titled, “History of Evolution,” finds Jason Bateman in different historical eras explaining how initial inventions got better over time. The ad showcases how the IONIQ 5 represents the advancement of the electric vehicle comparing it to the evolution of human language, navigation, phones, and televisions. “History of Evolution” will first air this Sunday during both of professional football’s conference championship games. There are also 15- and 30-second versions for broadcast and digital channels. This Hyundai vid is more than just a little fun. History of Evolution | Ioniq 5 Wayne
