African American Creative Showcases the Convenience of an Electrified Lifestyle Hyundai and its African American marketing agency of record, Culture Brands, have launched a new campaign for the award-winning, all-electric 2022 Hyundai IONIQ 5. Building on the OKAY Hyundai theme, the campaign, titled “Leading by Example,” showcases the convenience of an electrified lifestyle. Leading by Example | 2022 IONIQ 5 The OKAY Hyundai marketing theme was first launched last fall and is designed to strengthen the connection between Hyundai and the African American community through the embedding of cultural references and nuances in the creative messaging. “Leading by Example” brings the same approach to demonstrating an electrified lifestyle. “Leading By Example” tells the story of Uncle Miles as he picks up his nephew Blake from school for a guys’ night. The IONIQ 5 is the hero of the journey, impressing all of Blake’s friends at school. Showcasing the IONIQ 5’s ultra-fast charging capabilities and innovative vehicle-to-load (V2L) charging technology, the two are off to pick up snacks while the vehicle charges from 10-80% in 18 minutes, before culminating in the vehicle powering an outdoor video game night.
