Mercedes-Benz USA Launches New Mercedes-EQ Experience Training Program

Discussion in 'Mercedes-Benz' started by xcel, Aug 4, 2022.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Designed to empower dealership and corporate employees to lead the charge for electrification and to be advocates for the brand.


    Mercedes-Benz USA (MBUSA) announced the launch of Mercedes-EQ Experience, a new training program for dealership and corporate employees to deepen knowledge of EVs and create pride for Mercedes-EQ, the new sub-brand of EVs. The program is hosted in Alabama and will provide a three-day training session designed to energize, educate, and electrify Mercedes-Benz team members nationwide.

    Mercedes-Benz aims to be a leader in both electric driving and vehicle software. The Mercedes-EQ Experience will provide specific training and education for MB dealership employees. As all OEMs embark on their own specific Electric transformation in the U.S., this program will ensure that Mercedes-Benz dealerships are equipped with a deeper understanding of both Mercedes-Benz strategies and sustainability commitments and will further build enthusiasm about brand values and culture throughout the network.

    To reinforce the knowledge gained, participants will engage in three days of training with frequent gamified learning checks including team-based competitions, further igniting brand passion among team members who will become multipliers of the electrified luxury experience. At the conclusion of the program, dealership employees should feel inspired around Mercedes-EQ so that EV operations, sales, and efforts toward sustainability are as natural as refueling a car.

    Mercedes-EQ Experience Program Itinerary


    This first day of training provides an opportunity for participants to meet peers and experience a high-energy instructor-led kickoff.

    Charge Up

    The second day of the program consists of four interactive and immersive modules where individuals will partake in a Mercedes-EQ virtual reality learning session about the heritage, technology and future strategies of Mercedes-EQ, a hands-on interactive workshop about EV building block technology and how to address the new electric customer experience, a factory learning session at MBUSI Plant One where Mercedes EQ vehicles are assembled, and finally, a factory learning session in the all new MBUSI Battery Plant.


    The third day of training is focused on dynamic driving experiences both on-road and on-track at the world class Barber Motor Park to demonstrate the technologically advanced capabilities of Mercedes-EQ vehicles.

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