Moving from ICE to EV as if the Corporations life depended on it. It does. Wayne Gerdes – CleanMPG – Feb. 8, 2022 This morning, Ram announced its new Ram Revolution, an exclusive insider program that invites enthusiasts to join Ram on its journey to revolutionize the pickup truck market. This time with the new Ram 1500 BEV in 2024. The Ram Revolution, including the new RAM Revolution Hub, provides consumers with a closer connection to the brand and its BEV philosophy, meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed. As part of today’s Ram Revolution announcement, the brand showcased images of another Concept that is being developed with customer input to inspire the design of the upcoming Ram 1500 BEV. In addition, the Ram brand launched a new video manifesto, “Spark.” RAM Revolution at the Forefront With the Ram EV revolution, the brand is debuting its Ram Real Talk Tour, a series of yearlong conversations with consumers at various events to better understand what the next generation of Ram trucks and vans must do to meet their needs. Ram will deliver fully electrified solutions in the majority of its segments by 2025, and a full portfolio of electrified solutions for all of its segments no later than 2030. The brand’s promise is to serve the next generation of Ram customers with a portfolio of products that delivers on their real-world demands. Ram will push past what competitors have announced and what customers expect to deliver a fuller portfolio of technology with more range, power, productivity and convenience. Ram is the number one brand in new vehicle quality and is the only truck-exclusive brand to ever finish first in J.D. Power’s Initial Quality Study (2021), which tracks new vehicle performance over the first three months of ownership. In the same study, Ram Heavy Duty models also scored best, making Ram the number-one truck brand in new vehicle quality among large heavy-duty pickups. RAMs BEV Skateboard Platform In addition, the latest J.D. Power APEAL study - which rates the emotional bond between customers and their vehicles – named the 2021 Ram 1500 as the best vehicle in the large light-duty pickup category. This marks the second straight year Ram 1500 has received top honors.
Ram Reveals All-new, All-electric 2025 Ram 1500 REV... 'Premature Electrification' opened up online reservations and 5-days later, it was over indicating even die-hard gas and diesel fans want an EV! Wayne Gerdes – CleanMPG – Feb 17, 2023 Ram unveiled its all-new Ram 1500 REV battery-electric truck for the first time at this year’s Superbowl. The commercial also signaled the official opening of customer reservations for a place in line to pre-order the truck at RamRev.com. The 60-second commercial, “Premature Electrification,” addresses some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power and payload. With reservations opened for a place in line to pre-order the all-electric Ram 1500 REV, the open reservation system lasted 5-days before RAM had to shut down due to the allotted allocation being taken. The Rev Insider+ paid membership program required a one-time $100 refundable fee that included a chance to reserve a place in line for pre-order and exclusive access to events, news, and information about the Ram 1500 REV. “Premature Electrification” was created by the Ram Truck brand in partnership with Chicago-based agency Highdive and award-winning director Ric Cantor and was produced by Interrogate.
