Kia America Returns to The Super Bowl with A Fully Charged “Tail” Of Unconditional Love

Discussion in 'In the News' started by xcel, Feb 8, 2022.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] The Adorable Robo Dog falls for the all-new, Kia EV6.

    Wayne Gerdes – CleanMPG – Feb. 3, 2022

    Meet Robo Dog in the All-Electric Kia EV6!

    Debuting ahead of the big game this coming weekend, Kia returns with a :60-second spot featuring the all-new, all-electric Kia EV6.

    The marketing campaign includes broadcast, print, out-of-home and social media elements, a special Robo Dog “Turn Around Dance” on TikTok and a QR Code-based “Robo Dogmented Reality” experience that allows users to search for adoptable animals in their local areas through a partnership with the Petfinder Foundation.

    Kia’s 13th Super Bowl spot, entitled “Robo Dog,” opens on an electronics store where a lonely robotic puppy stares out the window as a “real” dog is lovingly petted by a passerby out for a walk. Robo Dog then notices a young man unplug his Kia EV6 from a charging station and drive away, leaving Robo Dog even more dejected. As “Total Eclipse of the Heart” by Bonnie Tyler begins to play, the door to the store opens and Robo Dog seizes the opportunity to give chase to the man in the EV6. Robo Dog is confronted with a series of obstacles that sap his energy and put even more time and distance between him and the object of his affection. Anticipating that he can cut the EV6 off, Robo Dog rides an elevator to the roof of a building and watches the car approach on the street below. Taking a leap of faith and on his last moments of charge, Robo Dog hurls toward the open sunroof of the EV6.


    Robo Dog’s eyes slowly open and he sees the young man kneeling over him. He realizes he’s been plugged into the EV6, using the model’s innovative onboard charger, fully recharging his battery, and illustrating not only the innovation of the EV6, but also the depth of the human-animal bond.

    Kia’s Super Bowl spot is part of an integrated marketing campaign that includes a partnership between the automaker and the Petfinder Foundation designed to help shelter animals find their forever homes. The initiative is the latest under the brand’s celebrated Accelerate “The Good Program” which has also contributed to help students in need achieve their goals of higher education and the fight against youth homelessness.


    On Wednesday, February 9, in partnership with the Petfinder Foundation, Kia will launch its “Robo Dogmented Reality” mobile web experience which allows animal lovers to simply scan a QR Code to bring Kia’s Robo Dog into their own home through any mobile device. This innovative experience virtualizes pet adoption instantly and entices users to consider adopting an animal in need in their local communities.



    On Friday, February 11, Kia will launch its first-ever TikTok integration, which will provide users a chance to dance with the cutest robotic dog ever, Robo Dog, to Bonnie Tyler’s “Total Eclipse of the Heart.” Each time users hear “turn around”, Robo Dog turns, and users can turn with him. Kia partnered with five TikTok creators to encourage pet adoption, while spreading the fun and love.
    BillLin likes this.
  2. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    “Robo Dog” Now Featured In An NFT Collection To Help Animals In Need Find Forever Homes

    Kia announced its first NFT series, based on “Robo Dog”, the robot puppy and star of Kia’s Super Bowl spot. Partnering with NFT platform Sweet and The Petfinder Foundation, the series is available in three unique and accessible collections with 90-percent of all primary sales proceeds benefiting The Petfinder Foundation to help animals in need find their forever homes.


    In addition, a 10-percent royalty is written into the smart contract on the blockchain, so whenever a Robo Dog NFT across the series is resold on a participating secondary market, The Petfinder Foundation will again benefit from funding for additional pet adoptions. The Robo Dog NFT series is minted on the Tezos blockchain and is made up of the following:
    • Launching on Feb. 11th, 10,000 Robo Dog Adoption Pass NFTs will be made available for free. People who claim one of these Robo Dog Adoption Passes will get presale access to one of 10,000 generative Robo Dog NFTs Kia America is making available for sale on February 18th.

    • On Feb. 13th, coinciding with the big game, six, one-of-a-kind, art inspired Robo Dog NFTs will be made available at a starting bid of $299, the original MSRP of the robotic pup before he escaped the electronics store. The auctions run through February 18th at 12pm ET.

    • On Feb. 18th, to coincide with the NBA All-Star weekend, Kia will make 10,000 generative Robo Dog NFTs available for purchase at People holding a Robo Dog Adoption Pass NFT will gain early access at 3pm ET to purchase one of these unique Robo Dog NFTs for $20.22. The public sale will start at 7pm ET for anyone without an adoption certificate who wants to adopt a Robo Dog NFT of their own.

    • 10,000 Robo Dog NFTs are being made available on a first-come, first-served basis just prior to the weekend of the Big Game. An auction of six rare Robo Dog NFTs starts at 12pm ET, just before game-time, Sunday.
    The final collection of this NFT Series opens on February 18th just as the NBA All-Star weekend begins in Cleveland as 10,000 generative Robo Dog NFTs are made available for purchase at Kia and Sweet have designed this specific collection to achieve scarcity through a list of rarity traits that mimic the traits people use as filters to find their best dog adoption match on Each generative Robo Dog NFT comes preprogrammed with traits such as breed, age, size, gender, coat length and color and since older dogs and larger dogs tend to be a bit less desired in the real world. Robo Dog NFTs programmed with traits such as older or large might become even more scarce and sought after.
    BillLin likes this.
  3. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:


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