Maverick, Ford’s 40 MPG Pickup Truck

Discussion in 'In the News' started by xcel, Jun 13, 2021.

  1. jcp123

    jcp123 Caliente!

    I’ve never been a truck guy, but I’m a bit excited over this one. It’s a strong play, and one of the few modern vehicles I can actually say I kinda like.

    I kind of hate the games they play on the base model - I’d gladly trade the power windows and locks to have cruise instead, but it doesn’t look like that was even a consideration.
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  2. Trollbait

    Trollbait Well-Known Member

    At this point, it probably would cost them too much make manual windows to just have power as an enticement. The cruise control is just a button delete or reprograming.

    If you are planning to regularly haul cargo, the fancy bed and tailgate is probably a bigger draw than the cruise.
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  3. WriConsult

    WriConsult Super Moderator

    Completely agree!
    I just saw a Maverick in the flesh at the Minnesota State Fair last night. I was pleasantly stunned at how "normal" sized it looked (similar to the compact pickups of yore), even compared with the Ranger. My kid commented on how nice and small it was on the outside, and how the bed looked easy to load compared to the 3' height of most current pickups. I couldn't help notice how it seems a lot less aggressive and dangerous to pedestrians than the homicidally-high hoods of most current pickups - yet it still retains most of their styling cues and somehow looks "rugged," which for better or worse is important in this market. It's small and unpretentious, but doesn't look like a toy.

    This thing will sell like crazy! If only we didn't have chip shortages constraining supply.

    I too could seriously consider the Maverick as a future vehicle, and I NEVER thought I would say that about a pickup. Seriously a legit substitute for the small SUVs that I'll soon have no choice but to buy, with a lot more cargo space for the money (even if you factor in the cost of adding a topper).
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  4. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    Sad , but true. Today's "small car" is taller than a car needs to be , has more engine than I think it needs ,
    and the oh-so-fashionable (mandatory ) large wheels and tires.

    If someone NEEDS a small pickup , this ain't bad. But for someone who likes small cars ( Edwin) ,
    this is weak. In 2009 , 12 years ago , the 3rd-gen Prius was 50 MPG. I can't get too excited about 40 today.
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  5. MaxxMPG

    MaxxMPG Hasta Lavista AAA-Vee Von't Be Bach

    The same silliness has infected the housing market. Today's shopper wants to roll up in their leased three ton 450hp 4x4 pickup (with 1 person and no cargo onboard) to a 5 bedroom 9 bathroom house with an "open floor plan" (real estate jargon for "fire trap" with no doors to close if a fire should start so the fire chases you through the house at 18mph with nothing to stop it) and the required "chef's kitchen" which has more square footage than an entire post-war Levitt house. I think you should need to prove you know how to cook before you're allowed to demand a "chef's kitchen". It's plain stupid to have 200 square feet of counter space when you're only placing two Domino's pizza boxes on it. And maybe a half empty box of Count Chocula. It's stupid to have a six burner stove and two wall ovens when all you know how to make for dinner is reservations. Oh well, if you never cook, you are far less likely to start a fire that will - thanks to the "open floor plan" with "great sight lines" - roar through the house is under four seconds.

    Well, if you live on takeout food because you don't wish to soil the glorious granite-and-marble-festooned "chef's kitchen", that must be why you need more bathrooms than bedrooms, with each bathroom having "spa like" appointments, featuring two sinks and a shower that is larger than the entire bathroom in the aforementioned post-war Levitt house. And while we're discussing the bedroom/bathroom wing of the stereotypical HGTV-authorized home, who needs three of four guest bedrooms when they don't have any friends? And furthermore, why do they need those rooms when they have to work three jobs to pay the insane mortgage and property taxes and therefore cannot schedule extended stay visits from unappreciative relatives? And anyone with an active gym membership who needs to drive somewhere to exercise so they lose weight should not be allowed to have an "en suite" bathroom. What's wrong with walking an extra 10 feet to go piddle at 6am? Are you afraid of burning an extra 4 calories? I think it makes more sense to skip the gym membership and move the bathroom from "en suite" to somewhere in the next area code. After some Mexican takeout, you will find yourself burning a lot of calories trying to get to there in time. And hopefully your wife isn't in there at the time hanging a new shower curtain.

    Oh well, when it's time to go to Home Despicable to buy building materials for the 5500 square foot starter home - an inevitable task which needs to happen every 18 to 24 months to keep the house from looking "dated", at least they have a "truck" in their driveway to haul the lumber back for that next project to address the urgency of a two year old house that desperately "needs updating". Oh wait, they will just call the contractor their co-worker recommends. Better that way - you don't want to get the Lease Queen's bare steel bed full of sawdust!

    Strange world we live in.
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  6. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    Nice wordy rant. Your opinions are always fun and informative. Thank you.
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  7. MaxxMPG

    MaxxMPG Hasta Lavista AAA-Vee Von't Be Bach

    The rants provide the contrast that makes the Maverick seem even more sensible relative to the media-driven Larger Stronger More Capable version of every product sold.

    I, for one, am waiting for the new line of HEMI kitchen appliances. I am cautiously optimistic that the highly anticipated Hellcat Blender will make smoothies in under 9 seconds flat, even if adding gravel to improve the mineral content, while consuming only 700kwh of electricity. If it only comes in HEMI orange, though, I will have to "update" the chef's kitchen once again, up to and including redecorating the golf cart needed to get from the pantry atrium adjacent to the Culinary Welcome Center, passing by the solid oak "breakfast bar" in the next zip code, a quarter mile past the Pastry Pavillion - complete with its Cruelty-Free Wheat Farm, and then only a slight left a few hundred feet down to the "juice bar" to get that refreshing smoothie whipped up. And then you realize you forgot the fresh mint and you have to drive all the way back again. Life is so awful!
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  8. Jay

    Jay Well-Known Member

    I won't argue with your mcmansion rant, Maxx. My dream was to build a small (less than 1200 sq ft) home in Teton County ID. When I retired, I set about buying a plot of land to build my custom small, highly energy-efficient home. I found that all of the lots that I was interested in were governed by CC&Rs that forbid me from building my small home. They treated small dwellings like poison. Some minimums were 2500 sq ft! It was pretty frustrating and eventually I gave up trying to build there. Bigger-is-better thinking is alive and well in SE Idaho.

    I'm surprised that no one has mentioned the Maverick's most obvious direct competitor--the Hyundai Santa Cruz. The Hyundai's entry level price is much higher than the Maverick's but the Maverick's mandatory destination charge is much higher also, so the difference isn't as stark as it seems. Also, I think the entry-level Maverick will be so severely stripped that nobody will want it. When you start comparing like-to-like features, the Santa Cruz will be competitive, I think. The one thing Hyundai isn't offering with the Santa Cruz is a hybrid version. All the hybrids come from Ulsan and Hyundai Alabama has said they'll be making all the Santa Cruz models world wide. Both vehicles are going to be big hits.
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  9. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    The EPA is out and its pretty big for a pickup!

    The all-new 2022 2.5-liter hybrid equipped Ford Maverick Hybrid pickup is now officially America’s most fuel-efficient hybrid pickup with an EPA-estimated rating of 42/33/37 mpg city/highway/combined.


    Maverick uses Ford’s fourth-gen hybrid propulsion system, which includes an all-new atkinsonized 2.5L engine and electronic continuously variable transmission. Its briefcase-size, liquid-cooled Li-Ion battery is located below the second-row seats rather than occupying a portion of the cargo area.

    Maverick Hybrid is expected to start shipping in December with the first customer deliveries expected in January 2022 so required state and federal emissions certification can be completed.

    Due to demand and a low chip supply, all Maverick Hybrid production for the 2022 model year is expected to be fully reserved by early November. Once all 2022 Maverick Hybrids have been reserved, ordering for Maverick Hybrid will close until reopening next summer.
    BillLin likes this.
  10. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    If I recall correctly , and I sometimes do , my 1980 Buick got 33 MPG on the highway.

    But this vehicle will probably be a home run for Ford , and a good thing for our country.
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  11. litesong

    litesong litesong

    Ah…..civilization has come to Idaho, too! Those community groups pretend to “protect” home owners, while institutionalizing “sameness”.
    Altho I despise Alabama “RIGHT TO WORK” laws, I will say our Alabama-made manual transmission Hyundai Elantra is as good (better?) than our Ulsan, Korea-made automatic Elantra.
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  12. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    One of Ford’s hottest new products, the Maverick, increased sales by 9.7 percent. Maverick delivered its best sales performance since launch with 9,537 pickups sold in April alone.

    2022 Ford Maverick


    To put that number in perspective, that is more than Prius HEV sales for the entire year! Maverick is Ford’s top hybrid sales performer.

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