Maverick, Ford’s 40 MPG Pickup Truck

Discussion in 'In the News' started by xcel, Jun 13, 2021.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] It appears to use the older Ranger’s footprint – minus the frame and a shorter bed, but with an all new interior, especially hyper efficient drivetrain, and all for a price that everyone can afford.

    Wayne Gerdes – CleanMPG – June 8, 2021

    2022 Ford Maverick Hybrid


    Ford is really hitting the automotive press hard as of late with the 2021 Mustang Mach-E – arguably the best BEV you can purchase today, 2022 F-150 Lightning EV, and now this. Ford’s latest compact pickup is fuel-efficient while offering up the very latest modern tech and features.

    The all-new Maverick is a smallish five-passenger, four-door pickup, with a full-hybrid powertrain and a projected EPA-estimated 40 mpg city rating. I suspect it will touch 33 to 35 mpg highway but that is a guess on my part. Better yet, a stripped Maverick – think of my own 03 Ranger XLT work truck, will arrive with a starting MSRP of just $19,995!

    The all-new Ford Maverick is a compact truck with a unibody design and the first pickup in America with a standard full-hybrid powertrain. It will arrive with the now defunct Fusion Hybrid’s atkinsonized 2.5L I4 with a combined 191 hp and 155 lb.-ft. of torque powered through the brands Toyota like continuously variable transmission driving the front wheels. The package offers a projected payload of 1,500 pounds and a tow cap of up to 2,000 pounds.

    A more powerful 2.0L EcoBoost mated to an 8-speed AT and standard FWD or AWD can be optioned up to tow up to 4,000 pounds.

    Maverick is squared off from any angle with no gap between cab and tailgate, and the bed rail caps extend from the bed and go vertical, ending at the top of the back window. This is said to provide greater dent and ding protection, knowing people will load and unload the bed from the sides more frequently.

    2022 Ford Maverick Interior

    Maverick includes a standard 8” center touch screen w/ Apple CarPlay and Android Auto. Maverick also includes FordPass Connect with embedded modem and Wi-Fi for up to 10 devices. Ford Pass provides a smartphone owner to find their truck, check fuel level, lock and unlock the doors, and start or turn off the vehicle remotely. Outside of AA and ACP, I find the rest of the features superfluous as you can use your phone as a Wi-Fi hotspot far easier, find your vehicle using Google Maps, and if you do not know your fuel level, you may have other areas of concern. ;)

    The interior design appears tight as expected but until we get into one, my comments are nothing more than a look back at my own Ranger.

    Door armrests have a split design to allow a one-liter water bottle to sit upright in a bin while door pockets have lots of vertical clearance to store a tablet or notebook. There’s a spacious storage bin under the rear seats that fits a fully inflated volleyball, laptop bags, roller blades, tools and other gear.

    FITS – Ford Integrated Tether System – starts with a slot at the back of the front console that accommodates different accessories. An available accessory package includes cupholders, a storage or trash bin, cord organizer, double hook for grocery bags and purses, and under-seat storage dividers. More FITS slot creations are in development and Ford is working to publish the slot geometry so people can 3D-print DIY solutions. Those accessories can be stored in multiple slots under the rear seats, which could also be used for novel applications on their own.


    The Maverick arrives with Ford’s latest truck bed innovation called FLEXBED with an almost infinite ability to customize storage solutions including segmenting elevated floors to secure cargo. 2x4s or 2x6s can slide into slots stamped into the side of the bed. There are two tie-downs, four D-rings and built-in threaded holes in the sides to bolt in new creations.

    There are two available 110V, 400W outlets – one in the bed and one in the cabin – that can power phones, laptops, small TVs, a cordless tool battery charger, or a small, corded tool like a jigsaw. There’s also a storage cubby built into the side of the bed on XLT and two available on Lariat trucks.

    The smallish 4.5’ bed reaches 6’ with the tailgate down. Maverick also includes a multi-position tailgate that opens normally but has a halfway-open position allowing owners to load up to 18 sheets of 4x8 three-quarter-inch plywood without needing to angle the panels. It’s easy. The tailgate also features tie-down clamps that double as bottle openers, and is rated to hold 500 pounds of friends taking a seat. The bed floor and sides are low, so almost any size adult can reach over and grab items off the floor unlike the full-sized trucks available today where you need a step ladder to see reach over.

    On the safety front, the Maverick will include Ford’s Co-Pilot360 tech w/ standard Pre-Collision Assist, Automatic Emergency Braking, and Automatic High Beam Headlamps. Addons include Adaptive Cruise Control with Stop & Go, Blind Spot with Rear Cross-Traffic Alert, Lane Centering and Evasive Steering Assist. Five standard drive modes including Normal, Eco, Sport, Slippery and Tow/Haul.

    Maverick will arrive in three trim levels – XL, XLT and Lariat. An FX4 package for AWD XLT and Lariat trucks adds more off-road capability with all-terrain tires and stiffer suspension tuning, additional underbody protection, and off-road-focused drive modes like Mud/Rut and Sand, as well as the addition of Hill Descent Control.

    Available for the first model year only is the Maverick First Edition. It is built off the Lariat trim level and includes unique graphics on the hood and lower doors, a high-gloss black-painted roof, soft tonneau cover, body-color door handles, high-gloss black skull caps, and gloss black-painted and machined 18-inch wheels for hybrid or unique 17-inch aluminum wheels for the gas model. It comes in Carbonized Gray, Area 51 and Rapid Red, unique to First Edition.

    2022 Ford Maverick


    The 2022 Ford Maverick Compact Pickup goes on sale this fall.
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  2. rossbro

    rossbro Well-Known Member

    $ 20,000 ??? I highly doubt that price, but, I'm ready for better mileage !
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  3. BillLin

    BillLin PV solar, geothermal HVAC, hybrids and electrics

    I don't tend to watch attached videos, so I don't know what's in this one. I thought I read somewhere that the lower starting price was likely to be a fleet version. I hope this sells a lot as a work truck. I like the many clever ideas Incorporated. The higher-level trims will naturally add content and cost to the end-user.
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  4. MaxxMPG

    MaxxMPG Hasta Lavista AAA-Vee Von't Be Bach

    The MSRP of $19995 for the XL hybrid doesn't include the roughly $1500 delivery, so it's really $21500. But it does have the 8" screen with CarPlay & Android Auto and AM/FM tuner. No cruise control or power mirrors on the XL - casualties of the low price target. But I see power locks and power windows in the photos, tilt/telescoping steering wheel, and all the required safety features like a bunch of airbags and the Computerized Random Brake Stabber.

    One interesting price comparison to share... I record the old "The Price Is Right" episodes that play Saturday mornings on "Buzzr" - an ATSC sub-channel that runs old game shows from the 1950s-1980s. These are the old 1958-1961 shows with Bill Cullen, and it's worth recording them to zoom through until you get to the cars. This past weekend, one of the prizes Don Pardo announced was a "new 1960 Ford Falcon Ranchero". Just a Falcon wagon with a six foot bed behind the front seats, this Falcon "included the following optional equipment" - Automatic transmission (Ford-o-matic 2 speed), fresh air heater, and manual AM radio (no pushbuttons). Price: $2201 - which I remember specifically because one of the bids was 2200 and next higher was 2250 so it was close! Well, $2201 from January of 1960 is $20222 in May of 2021, according to the government inflation calculator. And the old Falcon's price in the game was carefully stated as "FOB delivered price in Dearborn Michigan", and that means no destination charge was included in the price.

    So sixty years later: For about the same money, you get a "small pickup" with a hybrid powertrain instead of a net 55hp iron six with a manual choke, power windows/locks and air conditioning instead of a "fresh air heater", cloth seats in place of brittle vinyl, and vastly superior fuel economy and performance. The old Falcon had no power steering or brakes, and four of the tiniest iron drums you can imagine that they installed as "brakes". Today, we get discs with ABS, stability control, and more. To me, it seems that Ford looked back to the Falcon and its success, and has freshened the recipe and did it again - bring a compact car-based truck to market, with a small-car price tag and small-car fuel economy.
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  5. Trollbait

    Trollbait Well-Known Member

    You can 'build' a Maverick over at Ford's site, and that cheap one is there.
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  6. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    Not relevant to this driver.
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  7. Blackbelt

    Blackbelt Well-Known Member

    While i love the idea, FOR ME, there is one problem. The hybrid is not available with AWD. In my part of the country, that is something that is important to me. Of course, my Prius C is FWD nd with snow tires I get around pretty well. I fond this vehicle quite interesting.
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  8. Trollbait

    Trollbait Well-Known Member

    I am hoping the AWD hybrid will arrive later, but Ford has a habit of only offering it with the engine upgrade on other models.
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  9. WriConsult

    WriConsult Super Moderator

    This will be a compelling vehicle for millions of people in the low end of the market, many of whom may not otherwise consider a pickup. For better or worse, nearly all pickups are now crew cab with room for 4-5 passengers, just with an open bed instead of a trunk or hatch behind the seats.

    Trucks make much more compelling family vehicles than they used to, which is why you see fewer of the once ubiquitous Buick sedans scattered across farm country. So it's about time someone made one that's small and fuel efficient. This is a game changer: cheapest vehicle in Ford's lineup, cheapest hybrid on the market, and one of the ten cheapest vehicles in the market, period. They will sell millions.
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  10. BillLin

    BillLin PV solar, geothermal HVAC, hybrids and electrics

    Yeah, take the trunk lid off an old Buick and you have a car-based pickup.
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  11. WriConsult

    WriConsult Super Moderator

    True, but apparently not a lot of farmers and ranchers are interested in being seen in that. What they do want to be seen in, apparently, is $70,000 pickups.
  12. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    Yeah , but do farmers really buy a vehicle to be " seen in " ?
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  13. Trollbait

    Trollbait Well-Known Member

    Perhaps corporate ones.
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  14. litesong

    litesong litesong

    Ah…..all the corporate “farmers”, driving $70,000 vehicles, get the auctioned, foreclosed family farms, no members of the family who can even afford the rusting Buick now.
    Last edited: Jul 2, 2021
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  15. MaxxMPG

    MaxxMPG Hasta Lavista AAA-Vee Von't Be Bach

    The current market's fascination with pickup trucks seems to be tied to being marketed as the Swiss Army Knife transportation option. You can bring home a yard of gravel. Tow a speedboat. Drive up the pipeline over rocks and through ruts. Tackle any highway in Alaska.

    And over 99.9% of these mundane truck owners do none of the above. To that vast majority, the pickup is nothing more than a three ton mall crawler.

    The pricing is ridiculous but people pay the asking price, so that's the price they ask. Give the credit to leasing, which lets people rent these barges for a never-ending cycle of car payments of around 500-600 a month. You can say the same thing for any motor vehicle with a VIN beginning with "W". They're asking $60k-$70k for a maintenance-intensive gremlin-infested Euro copy of a Pontiac.

    Madison Ave has convinced buyers that they absolutely need AWD. The badge on the tailgate means "Another Woman Driver" when it's spotted in suburban and city areas in temperate climates, where roads rarely have any snow accumulation for more than a couple of hours. Most people don't understand - or don't care - that more than one drive wheel just allows vehicles to go faster on slick surfaces so they can skid and crash with more devastating injuries. AWD adds weight and driveline inertia that hinders braking and cornering, and the result we see is the ubiquitous Dope In The Ditch. And then the dope gets to ride in an ambulance that gets to where it needs to go with just one drive wheel, located on the rear axle. Fire engines - rear drive. UPS/Fedex/USPS - rear drive. Semi trucks - rear drive. Police cars - exempting the Volvo Explorers - rear drive. Somehow the people who make this country run all get where they need to go without spending an extra $2k to have $100 worth of computer hardware to send power to the other axle a few times a year. There are some conditions where AWD makes a real difference, and that's in the lake-effect snow belt. In upstate NY, everyone has an old beater 4x4 that they drive when the snow gets bad, if they have to go somewhere before the plows catch up with the dump of fresh powder. But they don't drive the FSP when the snow clears.

    The Maverick hybrid's only handicap is the lack of AWD. Even people on Long Island in NY - a glorified sandbar with no hills/mountains, containing billions of miles of paved roads, with millions of overlapping village/town/county/state highway departments all competing to dump salt on the roads constantly between November and March - mostly insist on having the "AWD" badge on their newly acquired lease queen. "It's really good in the snow", they say, as they all email that they will be working from home any time they wake up and see a dusting of snow outside.
    What Ford should do is add a trim level to the front drive hybrid Maverick called AWD - perhaps "Another Windstar Derivative" - and glue the 14 inch tall chrome A, W, and D letters on the tailgate, festooned with red LEDs that blink rapidly when the brake pedal is applied, so other motorists can see them just before having a seizure. People would pay thousands for those three letters and never realize that the right front tire is the only one moving the car.
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  16. Jay

    Jay Well-Known Member

    I'll take the opposite side of your argument, Maxx. When I was shopping for a hybrid Sienna it came with or without AWD. I wanted the AWD version. Even if I lived in FL or CA, I would get the AWD. In the first place, the FE penalty was negligible--only 1mpg EPA 36mpg to 35mpg and it was reasonably priced: less than $800 more (depending on trim). A buyer would recover most of the up front cost on added resale value. People and cars are very mobile. Just because one lives in the sunbelt doesn't mean they'll live there always and even if they do live there forever it doesn't mean the car will stay in the sunbelt. It doesn't mean that those living forever in the sunbelt will never travel outside of the sunbelt in winter. It doesn't mean that winter will never come to the sunbelt as what happened in Texas and OK last winter. If you were traveling between CA and FL and AWD meant getting through the region when the cold wave hit or getting stuck there for several days with no food, water, or electricity, or lodging. If AWD saves your bacon in that situation only once it's worth its weight in gold.

    One doesn't need snow and ice to encounter low-traction situations. Rain and flooding can bring mud and AWD days to any region. On certain lightweight vehicles, like a Honda Civic, I wouldn't opt for AWD if it was available. For a SUV, truck, or van I would get the AWD. I felt it was a no-brainer on the Sienna.
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  17. WriConsult

    WriConsult Super Moderator

    One problem with AWD/4WD is the added confidence it gives people leads to a lot more crashes and deaths. When traction is low, AWD only helps you go. It doesn't help you stop, and it doesn't help you turn.
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  18. WriConsult

    WriConsult Super Moderator

    Apparently yes, based on the vehicles I see in farm country.
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  19. bestmapman

    bestmapman Fighting untruth and misinformation

    Great analysis Maxx
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  20. Dorean Clarke

    Dorean Clarke Well-Known Member

    Wow, this is very informative. Awesome :D
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