Nissan and Disney hook up for the next Star Wars Movie Promotion. Wayne Gerdes – CleanMPG – Nov. 2, 2017 Nissan collaborates with Lucasfilm as we all anticipate the next “ Star Wars: The Last Jedi” film. A year ago, Nissan collaborated with Lucasfilm for “Rogue One: A Star Wars Story,” and also introduced the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition, the first-ever Star Wars-branded full-size production vehicle. That campaign earned more than 1.8-billion impressions and led to industry sales records for Rogue. The new campaign features the entire Nissan lineup and focuses on key Nissan Intelligent Mobility technologies. Electric vehicles and forthcoming autonomous drive can be intimidating concepts for consumers. These active driver-assist technologies – cars that can help you stop, help you steer and plug into the wall – can seem like science fiction. Star Wars provides the medium to explain these technologies by leveraging the analogy of the symbiotic relationship between droid, pilot and craft: ex. BB-8, Poe Dameron and the X-wing Starfighter. Throughout the films, the onboard droids help the pilot have extra confidence to see what he or she cannot, to help anticipate obstacles and to help make the pilot feel more centered and confident. Nissan Intelligent Mobility provides the same function to the driver – Automatic Emergency Braking (AEB) helps brake the vehicle in an emergency, Blind Spot Warning helps to see what the driver cannot and Nissan’s new ProPILOT Assist begins the journey toward autonomous driving. Star Wars provides the platform to make Nissan Intelligent Mobility approachable, while also giving Nissan a connection with the millions of Star Wars fans nationwide. In 2018, Nissan will leverage that connection from the national level down to local dealerships. This year’s campaign is tied to the central theme of “Star Wars: The Last Jedi” – choice. The choice between the light and the dark side. Nissan’s “Master the Drive” fully integrated advertising campaign begins November 1st, in tandem with the Lucasfilm’s marketing launch for the new movie releasing on December 15th. The multi-tiered campaign begins with a teaser television commercial (airing November 3rd), setting the tone for the entire promotion and focused on the choice between the light side and the dark side. Nissan Intelligent Mobility is the centerpiece of the five advert campaign, a suite of driver-assistance technologies that help Nissan drivers pilot their vehicles safely. In the ads, Nissan Intelligent Mobility features including ProPILOT Assist, Automatic Emergency Braking (AEB) and Blind Spot Warning (BSW) react to everyday obstacles that transform into the famous characters and crafts of the movie series. Star Wars: The Last Jedi reaches theaters on December 15th.
