Niro achieves its second best month since its introduction. Wayne Gerdes – CleanMPG – Aug. 1, 2017 2017 Kia Niro LX - $24,230 incl. mats and $895 D&H charge. The Advanced Tech Package ($1,450) includes Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Departure Warning (LDW), and Smart Cruise Control (SCC). 2017 Kia Niro in Touring Trim 2017 Kia Niro U.S. Sales July - 2,763 June - 2,188 May - 2,660 April - 2,939 March - 2,704 February - 2,143 January - 42 (Last days of January introduction) Kia June 2017 Sales Overview In July, Kia sold 56,403 vehicles, down 5.9 percent on a volume basis compared with the 59,969 sold in July of 2016. On a Daily Selling Rate (DSR) basis, sales were down just 2.2 percent since there were only 25 selling days in July of 2017 vs. 26 in July of 2016. YTD sales of 352,139 vehicles was down 9.3 percent below the 388,296 sold through the same period of 2016. Besides the Niro, Kia sales were helped by the Forte. In July 12,022 were sold, up 16.7 percent over the 10,303 sold I July of 2016. On a DSR basis, sales were up a healthy 21.4 percent. YTD sales of 70,768 vehicles was up 12.2 percent over the 63,045 sold through the same period of 2016. U.S. Automobile July 2017 vs. July 2016 Market Share results July 2017 Market Share items of note: GM lost 1.6 percent which went entirely to Toyota. FCA was down 0.5 percent, Honda was up 0.6 percent, Hyundai was down 1.1 percent, and Subaru was up 0.5 percent. These large Market Share swings over just a one-year period is significant in a mature industry that has been around for over 100 years. What it describes is the American new car buyer continues to trust Japanese brands more than any other despite what I consider lesser offerings across numerous model categories. Once again, another down month. Remember that 3 consecutive months of lower U.S. GDP is called a recession. July was the second consecutive month of lower sales volumes and the fifth lower sales month of seven YTD. 2017 U.S. Monthly Auto Industry Sales Totals (Hyperlinked) January 2017 (+.01 million): 1.14 million vs 1.13 million sold in January of 2016 February 2017 (-.01 million): 1.32 million vs 1.33 million sold in February of 2016 March 2017 (-.05 million): 1.54 million vs 1.59 million sold in March of 2016 April 2017 (-.06 million): 1.44 million vs. 1.50 million sold in April of 2016 May 2017 (+.06 million): 1.52 million vs. 1.46 million sold in May of 2016 June 2017 (-.06 million): 1.46 million vs. 1.51 million sold in June of 2016 July 2017 (-.11 million): 1.41 million vs. 1.52 million sold in June of 2016 From the June 2017 Sales reports, the first half of 2017 saw U.S. YTD sales of 8.43 million, down 1.9 percent from the 8.59 million sold through the first half of 2016 YTD. July 2017 U.S. Automotive industry sales of 1.41 million was down a steep 7.2 percent vs. the 1.52 million sold in July of 2016. On a Daily Selling Rate (DSR) basis, sales are off a less onerous 3.5 percent given there were only 25 selling days in July of 2017 vs. 26 in July of 2016. The beginning of the second half however shows more red ink than I was expecting. The RAV4 is now the #1 selling CUV in the U.S. It even outsold Ram pickups which had recently held the number two and last month the number three spot. The well received, powerful, and even more efficient Civic continues to astound as it is now the hottest selling sedan in the country. Rogue fell from 4th back to 6th while the CR-V re-entered the Top 10 after falling shy last month. The Accord and Corolla fell from 8th and 6th to 9th and 10th respectively, anchoring the July Top 10 U.S. Auto Sales results. July 2017 U.S. B and C-Segment Sales Top 10 Highlights and Totals B-segment items of note: Fit is gaining its past glory moving back to number 2 while Sonic moved back to mediocrity over the past year. Accent is experiencing the largest falloff over the past three months. Moving to the C-segment, Civic. That is all. July 2017 U.S. D and Utility Segment Top 10 Sales Highlights and Totals D-segment items of note: Camry moves back ahead of Accord with the all-new 2018s imminent arrival. Red-ink is predominating across the majority of models. And Utility's? The RAV4 was shot out of a cannon! July 2017 U.S. Pickup Truck Segment Top 10 Sales Highlights and Totals Pickup Truck segment items of note: Not a big deal but GMs 4 pickups combined outsell Ford's F-Series. Some of that has to do with Sierra moving ahead of Tacoma and Colorado moving ahead of Tundra. The final note is the Ridgeline dropped out of the Top 10 with Canyon outselling it and taking the number 10 spot. July 2017 U.S. Electrified Segment Top 10 Sales Highlights and Totals Electrified Hybrid segment items of note: Ford Fusion hybrid sales fell from #1 to #4 in July. Accord Hybrid continues to hold its place while sales have improved mightily. And the all-new 2018 Accord Hybrid is just months away. Highlander also had a good month. Regarding the plug-ins, the Volt fell two spots with a significant downturn in July sales. Like the Fusion HEV, the Energi and the i3 experienced sharp sales declines. U.S. June 2017 Sales vs. June 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers (Hyperlinked) GM U.S. July 2017 Sales Down 15.4% with 226,107 Vehicles Sold Toyota U.S. July Sales Up 3.6% with 222,057 Vehicles Sold Ford U.S. July 2017 Sales Down 7.5% with 200,212 Vehicles Sold FCA U.S. July 2017 Sales Down 10.1% with 161,477 Vehicles Sold Honda U.S. July 2017 Sales Down 1.2 percent with 150,980 Vehicles Sold Nissan U.S. July 2017 Sales Down 3.2% with 128,295 Vehicles Sold Kia U.S. July 2017 Sales Down 5.9% with 56,403 Vehicles Sold Subaru U.S. July 2017 Sales Up 6.9% with 55,703 Vehicles Sold Hyundai U.S. July 2017 Sales Down 27.9% with 54,063 Vehicles Sold VW U.S. July 2017 Sales Down 5.8% with 27,091 Vehicles Sold Mazda U.S, July 2017 Sales Down 3.0% with 27,089 Vehicles Sold Mercedes-Benz July 2017 Sales Down 10.7% with 28,849 Vehicles Sold BMW U.S. July 2017 Sales Down 13.7% with 26,363 Vehicles Sold Audi U.S. July 2017 Sales Up 2.5% with 18,824 Vehicles Sold Jaguar/Land Rover U.S. July 2017 Sales Down 4.1% with 9,081 Vehicles Sold Mitsubishi U.S. July 2017 Sales Up 1.7% with 8,025 Vehicles Sold Volvo U.S. July 2017 Sales Down 18.8% with 6,967 Vehicles Sold Porsche U.S. July 2017 Sales Up 0.8% with 4,516 Vehicles Sold