Kia May 2017 Sales Down 7.0% with 58,507 Vehicles sold

Discussion in 'In the News' started by xcel, Jun 9, 2017.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Forte and Niro are the highlights.

    [​IMG]Wayne Gerdes – CleanMPG – June 1, 2017

    2017 Kia Niro LX (upcoming PHEV shown) - $24,230 incl. mats and $895 D&H charge. Tthe Advanced Tech Package ($1,450) includes Autonomous Emergency Braking (AEB), Forward Collision Warning (FCW), Lane Departure Warning (LDW), and Smart Cruise Control (SCC). Well worth the addition too!

    Another great vehicle to consider within the Kia lineup is the Optima Hybrid.

    Kia May 2017 Sales Overview

    Kia May sales of 58,507 were down 7.0 percent below the 62,926 sold in May of 2016. On a Daily Selling Rate (DSR), sales were off 10.7 percent.

    YTD sales of 239,593 are down 9.8 percent below the 265,755 sold through the same period of 2016.


    Forte was the true highlight for Kia with sales of 11,801 in May, up 19.1 percent over the 9,910 sold in May of 2016. On a DSR basis, sales were up a healthy 14.3 percent. YTD sales of 47,359 are up 8.7 percent over the 43,572 sold through the same period of 2016.

    The most efficient CUV available, the Niro Hybrid, achieved May sales of 2,660 vehicles. YTD sales total of 10,488 show it is making a dent in saving fuel for its owners vs anything else they could have purchased.

    The U.S. Automobile May 2017 vs. May 2016 Market Share results.


    To begin, Ford outselling GM in May and gaining 0.5 percent market share was the big news. Both Hyundai and FCA lost .6 percent market share.


    The Accord broke back into the Top 10 last month and this month moved to number 5. I have not looked up incentive addons but there appears to be a hard push to move Accords at Honda dealerships nationwide. Not a bad car to be pushing either.


    Segment Items of note

    Despite the large incentives, both the aging Focus and new Cruze outsold the new Elantra.

    Sonata sales are slumping. The Tucson at 10,600 units in May is closing in on making Sonata the number 3 seller in the flying H lineup. Something that has never occurred before.

    CUVs are still hot.

    In the pickup truck segment, for the second month in a row Ford’s F-Series has outsold the entire GM pickup truck lineup, RAM outsold the Silverado for the third month in a row and Nissan's Titan appears to be leveling off near the 5k mark with Ridgeline hovering around 3k/month.

    When it comes to Hybrids, the Prius lineup is beginning to feel competitor’s offerings with the Kia Niro and Hyundai Ioniq together taking 4,487 sales that may have went to the Prius or possibly the hot selling RAV4 Hybrid previously. Kia’s Niro achieved sales of 2,660 and its monthly sales volume for the first time since its intro has fallen below the prior months result. Prius c is way off the mark and if there was ever a time to see a second gen, now is that time.

    In the Electric segment, Toyota's Prius Prime for the second month outsold the Volt while the Bolt picked up quite a bit from last month’s sub 1k/mo sales result.

    U.S. May 2017 Sales vs. May 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers
    In May, Ford moved ahead of GM as the number one U.S. Auto Manufacturer. This is a May anomaly but one we will be watching going forward. Mitsubishi moved ahead of Jaguar/Land Rover for the 15th spot.

    On a volume basis, May 2017 U.S. auto sales were up 4.1 percent. On a Daily Selling Rate (DSR) basis, May sales were up 0.05 percent.

    2017 YTD sales of 6.97 million vehicles is down 1.6 percent from the 7.08 million sold through the same period and same number of sales days in 2016.

    There were 25 selling days in May of 2017 vs. 24 in May of 2016 and 125 days in both 2017 and 2016 as described numerous times above.

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