Hyundai is getting even more aggressive with its “Better than ever sales event”. Wayne Gerdes – CleanMPG – May 2, 2017 2017 Hyundai Tucson FWD Eco trim (SE trim deal pricing shown) with the 175 hp and 195 lb-ft. of torque, direct injected and turbo charged, 1.6L I4 mated to a 7-speed DCT - $25,045 incl. the $895 D&H charge offers owners a 26/32 mpgUS city/highway rating. Discounts will find it costs a whole lot less. Tucson std. features include: Premium front and rear fascias Outside mirrors with turn-signal indicators Projector headlights with LED accents LED DRLs Halogen front fog lights Roof rack side rails Premium side sills (metallic painted) Chrome-tipped dual-outlet exhaust "Eco" liftgate badge 5” color touchscreen with rearview camera and XM Sat Radio A/C with cabin filter 3.5” monochrome LCD instrument cluster display Tilt-and-telescopic wheel Floor console-mounted rear air conditioning vents Power driver seat with power lumbar support Driver’s auto-down/up power window Dual illuminated vanity mirrors Illuminated glove compartment Why highlight this model when there are a number of award winning models to write about including the 17 Sonata Hybrid and PHEV-27, 17 Elantra, and 17 Ioniq family? See below. Hyundai April 2017 Sales Overview During April, Hyundai achieved sales of 63,050 vehicles, up 1.3 percent over the 62,213 sold in April of 2016. On a daily selling rate (DSR) basis, sales were up 5.2 percent. YTD sales of 231,842 are down 1.6 percent over the 235,543 sold through the same period of 2016. On a DSR basis, sales were down a slight 0.6 percent. Why the Tucson? Because the model set an all-time monthly sales record in April and even outsold the perennial CUV sales leader of the brand, the Santa Fe. 2017 Hyundai Tucson Derrick Hatami, Hyundai VP of National Sales: April Tucson of 9,952 were up 28.9 percent over the 7,718 sold in April of 2016. On a DSR basis, sales were up 33.9 percent. YTD sales of 31,107 are up 10.7 percent over the 28,102 sold through the same period of 2016. On a DSR basis, YTD sales are up 11.8 percent. Elantra also had a decent month although it sits well behind the compact Civic, Corolla, Sentra, and Cruze in that order. Sales of 16,346 were up 32.2 percent over the 12,361 sold in April of 2016. YTD sales of 70,548 was up 36.4 percent over the 51,724 sold through the same period of 2016. Sales of the Ioniq April, only its second month of availability, reached 1,316 vehicles. Expect that result to go up by a lot going forward. The U.S. Automobile April 2017 vs. April 2016 Market Share results. It was a tough month for GM in terms of their profit center(s) with the Silverado, Sierra, Colorado, and Canyon being outsold by the F-Series. Notice the RAM. For the second month in a row it outsold the Silverado. The Accord broke back into the Top 10 with the Altima falling off. Notice the highly regarded 2017 Toyota Prius Prime outsold the Volt for the first time and took the top spot in the electric segment. Kia’s Niro achieved sales of 2,939 sold and its sales volume is still climbing with another 235 units added from last month’s 2,704 sold. U.S. April 2017 Sales vs. April 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers GM April 2017 Sales Down 5.8% with 244,406 Vehicles sold Ford April 2017 Sales Down 7.2% with 214,695 Vehicles sold Toyota April 2017 Sales Down 4.4% with 201,926 Vehicles sold FCA April 2017 Sales Down 6.6% with 177,441 Vehicles sold Honda April 2017 Sales Down 7.0% with 138,386 Vehicles sold Nissan April 2017 Sales Down 1.5% with 121,998 Vehicles sold Hyundai April 2017 Sales were up 1.3% with 63,050 Vehicles sold Kia April 2017 Sales Down 5.6% with 53,358 Vehicles sold Subaru April 2017 Sales Up 3.9% with 52,368 Vehicles sold Mercedes-Benz April 2017 Sales Down 8.7% with 29,490 Vehicles sold VW April 2017 Sales Up 1.6% with 27,557 Vehicles sold BMW April 2017 Sales Down 12.2% with 26,105 Vehicles sold Mazda April 2017 Sales Down 7.8% with 24,164 Vehicles sold Audi April 2017 Sales Up 5.1% with 18,711 Vehicles sold Jaguar/Land Rover April 2017 Sales Up 34.5% with 8,441 Vehicles sold Mitsubishi April 2017 Sales Down 13.4% with 8,375 Vehicles sold Volvo April 2017 Sales Up 15.4% with 7,121 Vehicles sold Porsche April 2017 Sales Up 2.2% with 5,529 Vehicles sold In April, Honda moved ahead of Nissan, Kia ahead of Subaru, and both Mercedes-Benz and VW moved ahead of BMW. U.S. Automobile April 2017 sales were off 4.0 percent on a volume basis (1.44 million vs 1.50 million) but just 0.7 percent on a DSR Daily Selling Rate basis. 26 selling days in April of 2017 vs 27 in April of 2016. The industry is beginning to slow. How long the OEMs will be able to maintain profit margins with mildly sinking sales remains to be seen. Ford's weak quarter announced last week may be just the start of a longer term decline for the industry. There will still be profits but lower financial results on lower volumes are probably in the cards for the U.S. market over the short to intermediate term.