The Big Game will feature Big Ads you may be talking about for years to come. Wayne Gerdes – CleanMPG – Jan. 30, 2016 The 2012 VW Passat stars in “The Force” On February, 5th, 2017, the New England Patriots (14-2) will take on the (11-5) Atlanta Falcons - Regular Season play - in Houston for a shot at the most coveted title in Sports. That being footballs Lombardi Trophy. This will be the Patriots' ninth appearance in the Super Bowl while Atlanta is making just its second trip to the big dance. With Super Bowl 51 less than a week away, the teasers and full ads are being released at a fairly quick cadence. And each year there is usually a memorable one that will stick within the advertising lexicon as the one to beat for years to come. Remember the various Budweiser, Pepsi and Nike adverts from years gone by? And who can forget about VWs “The Force” starring a young Darth Vader and the Passat! Here is a look back and forward to what we have and will see on the big screen this coming Sunday, February 5, 2017. Do you think I like to drive VWs, eat McDonalds, and drink Pepsi just because? A look back at some of my personal favorites ______Pepsi and Cindy Crawford - 1992________________________________McDonalds, Michael Jordan and Larry Bird - 1993 ___________Coca Cola and Mean Joe Greene - 1979_____________________Apple McIntosh in 1984. Pertinent to today in some respects. ______2016 Kia Optima Walken Closet - 2016_________________________Budweiser and the Clydesdales 9/11 Tribute - 2011 And the look forward at the car adverts released to date Do any of these auto ads tickle your fancy or generate an exceptional emotional response? 2017 Lexus LC “Man and Machine” Buick Ford’s “Go Further” We will “ad” more as they come to life on a big screen near you.
Hi All: Some of the full 2017 Kia Niro adverts have been released. Melissa McCarthy makes these pretty darn funny if you ask me. A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ Super Bowl ad for the all-new 2017 Niro crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy – who is only “trying to help” – braving the open ocean, climbing high up into the treetops, and traveling in the Niro, the most fuel efficient crossover in America1. With a hilarious and courageous leading lady who is ready, willing and able to pitch in and do her part for just about anything, “Hero’s Journey” is fantasy adventure at its finest and the centerpiece of a multifaceted campaign showcasing the all-new Niro as a no-compromise package combining driving enjoyment with eye-catching design, functional utility and record-setting fuel economy. Created by David&Goliath, KMA’s advertising agency of record, the spot will entertain across multiple platforms before and after the Super Bowl. Melissa McCarthy: As part of the spot’s rollout, Kia was the first advertiser to debut a Super Bowl commercial on Facebook Messenger. During the big game on Sunday, consumers engaging with the interactive NiroBot for Messenger will have the opportunity to win MPGs (“Melissa’s Precious Gear”), including more than 40 props and assorted items from the set of the commercial. Michael Sprague, COO and EVP, Kia Motors America: A key component to Kia Motors’ Green Car Roadmap, the Niro strikes the perfect balance for today’s consumers and stakes claim to a unique position between the hybrid-electric vehicle and CUV segments. As part of Kia Motors EcoDynamics philosophy, the Niro represents an important next step on the path to nearly tripling the brand’s global green car line-up by 2020. A plug-in hybrid powertrain is due to be added to the car’s line-up later in its life-cycle. Wayne
Hi All: Hyundai ways in... Operation Better w/ San Francisco' 49ers Joe Montana and Chicago Bears Mike Singletary. Wayne
Hi All: Mercedes-Benz's Super Bowl 51 advert. The background. Born to Be Wild Meets Built to Be Wild – Past and Present Wayne
