Despite fewer selling days, the General has an impressive month vs. its Big 6 competitors. Wayne Gerdes – CleanMPG – Nov. 2, 2016 The sharp looking 2017 Chevrolet Cruze and Cruze Hatch in formation. Both should contribute to higher retail sales going forward. GM October 2016 Sales Overview GM sold 258,626 vehicles in October, down 1.7 percent below the 262,993 sold in October of 2015. With two fewer selling days this October vs. the previous, the Daily Selling Rate (DSR) was actually up 5.9 percent. On a retail basis, 208,290 vehicles were sold in October, up 3 percent over last Octobers results. GMs promise to reduce fleet sales is providing higher profits and higher residuals for the individual GM buyer/owner. Good for them! GM stated that its ATPs - retail transaction prices after sales incentives - were $36,155 in October, more than $1,000 above last October’s ATP results. Through the first ten months of the year, GM retail sales are up 1 percent, compared to last year. Volt, Sonic, Cruze and Colorado were standouts with October sales up 7.7, 9.0, and 49.9 percent respectively. Chevrolet’s October U.S. retail sales were up 6 percent and the brand’s best October since 2004. Buick’s October U.S. retail sales were up 7 percent, the brand’s best October since 2003. GM stated that its GMC brand set an all-time October record for the brand’s Average Transaction Price (ATP) of $43,988, up more than $1,800 over last October’s results. GM’s incentive spending as a percent of ATP was 11.7 percent, slightly below the industry average of 11.8 percent. October 2016 U.S. Automobile Market Share Detail In October, GM’s U.S. market share was up a significant 0.7 percent while both Toyota and FCAs were down 0.5 and 0.7 percent respectively. On a volume basis, October of 2016 US Auto sales of 1.37 million vehicles was down 4.9 percent below October of 2015s 1.44 million vehicle sales result. Remember that there were 2 fewer selling days in October of 2016 or 7.8 percent fewer selling days. 2016 YTD sales of 14.42 million is down 0.3 percent above the 14.46 million vehicles sold through the same period of 2015 with 2 (or 0.8 percent) fewer selling days. U.S. October 2016 Sales vs. October 2015 Sales Ranks and Results for the top 19 Automobile Manufacturers GM October 2016 Sales Down 1.7% with 258,626 Vehicles Sold Ford October 2016 Sales Down 11.7% with 188,813 Vehicles Sold Toyota October 2016 Sales Down 8.7% with 186,295 Vehicles Sold FCA October 2016 Sales Down 10.3% with 176,609 Vehicles Sold Honda October 2016 Sales Down 4.2% with 126,161 Vehicles Sold Nissan October 2016 Sales Down 2.2% with 113,520 Vehicles Sold Hyundai October 2016 Sales Up 4.2% with 62,505 Vehicles Sold Subaru October 2016 Sales Up 4.1% with 53,760 Vehicles Sold Kia October 2016 Sales Down 2.1% with 48,977 Vehicles Sold Mercedes-Benz October 2016 Sales Down 2.1% with 31,801 Vehicles Sold BMW October 2016 Sales Down 16.6% with 27,971 Vehicles Sold VW October 2016 Sales Down 18.5% with 24,779 Vehicles Sold Mazda October 2016 Sales Down 10.8% with 22,711 Vehicles Sold Audi October 2016 Sales Up 0.1% with 17,721 Vehicles Sold Mitsubishi October 2016 Sales Up 2.8% with 7,637 Vehicles Sold Volvo October 2016 Sales Down 14.4% with 6,340 Vehicles Sold Land Rover October 2016 Sales Down 23.2% with 5,532 Vehicles Sold Porsche October 2016 Sales Up 10.7% with 4,506 Vehicles Sold Jaguar October 2016 Sales Up 226% with 3,219 Vehicles Sold In October, VW moved back ahead of Mazda to take the 12th spot. The seasonally adjusted annual selling rate (SAAR) for light vehicles in October was 18.0 million vehicles. On a YTD sales basis, light-vehicle SAAR was 17.4 million vehicles.