Tough month and ongoing year for the proud German automaker. Wayne Gerdes – CleanMPG – May 3, 2016 2016 BMW 330e PHEV-14 - $44,696 to start including the $995 D&H charge offers owners 14 miles of all-electric range and a 28/36 mpgUS city/highway rating. BMW April 2016 Sales Overview The BMW Group reported it achieved April sales of 29,747 vehicles, down 8.3 percent below the 32,428 sold in April of 2015. Year to date sales of 111,199 vehicles is off even further, down 10.1 percent below the 123,697 vehicle sold through the same period of 2015. BMW branded vehicles reached 24,951 new owners, down 7.4 percent compared to the 26,952 vehicles sold in April, 2015. Year-to-date, the BMW brand by itself is down 9.4 percent on sales of 95,564 compared to 105,444 sold in the first four months of 2015. In April, MINI reported it sold 4,796 automobiles, a decrease of 12.4 percent from the 5,476 sold in the same month a year ago. Year-to-date, MINI reported sales of 15,635, a decrease of 14.3 percent from 18,253 automobiles sold in the first four months of 2015. Could the BMW persona of prestige, luxury and performance be over in the U.S.? They have expanded their model lineup to include efficient plug-ins and CUVs for every buyer so they have product. Something deeper must going on. MINI’s design is excellent yet sales results are falling woefully short of competitors as well. BMW April 2016 Sales Highlights Not much to add here. April 2016 Market Share and Industry Sales Detail In March Honda picked up significant market share. On a volume basis, March sales of 1.50 million vehicles was up 3.4 percent over April of 2015s 1.45 million vehicles sold result. 2016 YTD sales of 5.55 million is up 2.8 percent over the 5.4 million vehicles sold through period of the same 2015. U.S. April 2016 Sales vs. April 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM April 2016 Sales Down 3.5% with 259,557 Vehicles Sold Ford April 2016 Sales Up 4.0% with 231,316 Vehicles Sold Toyota April 2016 Sales Up 3.8% with 211,125 Vehicles Sold FCA April 2016 Sales Up 5.6% with 199,631 Vehicles Sold Honda April 2016 Sales up 14.4% with 148,829 Vehicles Sold Nissan April 2016 Sales Up 12.8% with 123,861 Vehicles Sold Hyundai April 2016 Sales Down 8.5% with 62,213 Vehicles Sold Kia April 2016 Sales up 6.1% with 56,508 Vehicles Sold Subaru April 20165 Sales Up 6.6% with 50,380 Vehicles Sold Mercedes-Benz April 2016 Sales down 0.4% with 32,291 Vehicles Sold BMW April 2016 Sales Down 8.3% with 29,747 Vehicles Sold VW April 2016 Sales Down 9.7% with 27,112 Vehicles Sold Mazda April 2016 Sales Up 8.6% with 26,195 Vehicles Sold Audi April 2016 Sales Up 5.8% with 17,801 Vehicles Sold In April, Honda and Mercedes-Benz moved back ahead of Nissan and BMW respectively. The seasonally adjusted annual selling rate (SAAR) for light vehicles in April was approximately 17.6 million vehicles. Calendar-year-to-date, the light vehicle SAAR was 17.4 million vehicles.
April saw the BMW Group’s sales continue higher with BMW, MINI and BMW Motorrad all achieving new records. In April, a total of 179,285 BMW Group automobiles were delivered to customers around the world, an increase of 1.9% vs. April of 2015. Year to date, 736,931 BMW Group vehicles were sold, up 4.9 percent over the same period of 2015. BMW on its own achieved a new April sales record with a total of 150,542 vehicles delivered to customers worldwide, up 1.1 percent over April of 2015. The brand’s year-to-date figures stand at 629,325 deliveries, up 4.8 percent over sales achieved through the same period of 2015. YTD sales of the new BMW X1 increased by 60.6% compared to the same period of 2015, with a total of 63,243 delivered worldwide. Double-digit growth was also achieved by the BMW X3: worldwide sales of 49,325 are up 18.4 percent in the first four months. Other BMW models which achieved double-digit sales growth include the BMW 2 Series, with sales up 59,407 vehicles, up 54.8 percent and the BMW 7 Series with sales of 14,609, up 15.8 percent in the first four months of the year. 4,504 BEV and PHEV vehicles were sold around the world in April. The top three markets for these vehicles were the USA, Scandinavia and the UK. Sales of the all-electric BMW i3 sales of 1,854 were up 50.7 percent compared with April of 2015. BMW i sales of 2,181 were up 29.4 percent in April. Six months after market launch of the BMW X5 xDrive 40e PHEV, nearly 10 percent of all BMW X5s sold in April were the electrified version, with a total of 1,196 delivered to customers globally last month. Customer deliveries of MINI vehicles in April totaled 28,441 worldwide, up 6.3 percent on the same month last year and a new record for the month. Year-to-date sales of the brand rose 5.6 percent to 106,753. The two newest members of the MINI line-up are driving the sales growth: sales of the MINI Convertible are up 12.0 percent to total 5,849 worldwide in the first four months of the year while sales of the MINI Clubman in the same period total 16,409. Europe continues to be a strong growth driver for BMW and MINI sales, with deliveries in the first four months of 2016 totaling 341,195 units, an increase of 9.9 percent compared with the same period last year. Almost all markets in the region have achieved sales growth in the year-to-date, with double-digit increases recorded in several markets including France (27,784 / +12.2%), Spain (17,884 / +20.6%) and Scandinavia (17,491 / +14.4%). Asia year-to-date sales of BMW and MINI vehicles increased by 6.2 percent compared with the same period last year, with a total of 234,463 units delivered to customers in the region. In Mainland China, deliveries rose 6.0 percent (162,221), sales in South Korea climbed 15.6 percent (19,550) and deliveries in Japan rose 6.7 percent (22,936). Americas year-to-date sales of BMW and MINI vehicles are down 8.1 percent, with a total of 138,033 vehicles delivered to customers. Total sales of 111,199 in the USA are 10.1 percent down on the same period last year, as supply to the market is currently being rebalanced in order to take account of increasing demand for SAV models. Deliveries in Canada are up 9.3 percent (13,197) and sales in Mexico in the year-to-date rose 7.1 percent (9,766). BMW Motorrad continued its run of record sales in April with deliveries up 1.4 percent (16,793). Around the world, a total of 50,581 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016 (+5.5%).
