Forester and Outback continue their sales winning ways. Wayne Gerdes – CleanMPG – May 3, 2016 Subaru April 2016 Sales Overview Subaru reported record April sales 50,380 vehicles, a 6.6 percent gain over the 47,241 vehicles sold in April of 2015. Year to date sales of 182,777 is up 2.4 percent over the 178,522 sold through the same period of 2015. April marked the 26th consecutive month of 40,000+ vehicle sales for the company and the 53rd consecutive months of month-over-month growth. Subaru April 2016 Sales Highlights Best April ever for Crosstrek, Forester – 33rd consecutive months of more than 10,000 sold, Outback - 26th consecutive month of more than 10,000 sold. April 2016 Market Share and Industry Sales Detail In March Honda picked up significant market share. On a volume basis, March sales of 1.50 million vehicles was up 3.4 percent over April of 2015s 1.45 million vehicles sold result. 2016 YTD sales of 5.55 million is up 2.8 percent over the 5.4 million vehicles sold through period of the same 2015. U.S. April 2016 Sales vs. April 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM April 2016 Sales Down 3.5% with 259,557 Vehicles Sold Ford April 2016 Sales Up 4.0% with 231,316 Vehicles Sold Toyota April 2016 Sales Up 3.8% with 211,125 Vehicles Sold FCA April 2016 Sales Up 5.6% with 199,631 Vehicles Sold Honda April 2016 Sales up 14.4% with 148,829 Vehicles Sold Nissan April 2016 Sales Up 12.8% with 123,861 Vehicles Sold Hyundai April 2016 Sales Down 8.5% with 62,213 Vehicles Sold Kia April 2016 Sales up 6.1% with 56,508 Vehicles Sold Subaru April 20165 Sales Up 6.6% with 50,380 Vehicles Sold Mercedes-Benz April 2016 Sales down 0.4% with 32,291 Vehicles Sold BMW April 2016 Sales Down 8.3% with 29,747 Vehicles Sold VW April 2016 Sales Down 9.7% with 27,112 Vehicles Sold Mazda April 2016 Sales Up 8.6% with 26,195 Vehicles Sold Audi April 2016 Sales Up 5.8% with 17,801 Vehicles Sold In April, Honda and Mercedes-Benz moved back ahead of Nissan and BMW respectively. The seasonally adjusted annual selling rate (SAAR) for light vehicles in April was approximately 17.6 million vehicles. Calendar-year-to-date, the light vehicle SAAR was 17.4 million vehicles.
I think a lot of it has to do with the fact they finally updated their interior. Prior to our purchase, we looked at various models of theirs and turned them down due to the 90's interior. Now, I would not have a problem sitting in anyone of them for the long haul.
^^ I think some of it also has to do with their engines which genuinely are getting a little long in the tooth. The CVT breathed new life into them as far as fuel economy is concerned, they were really hobbled in that department just a few years ago. They missed the boat in snagging more CUV sales by letting their mechanicals languish too long, IMHO. As to the dated interiors...well...I kinda prefer the non-touch-screen stuff. But I understand I am in the minority in that one.
James, I agree. The new 2.0 has really impressed me. I am glad that they have stepped away from putting the 2.5 in everything. As long as I remain light footed, the week that I had my wife's car led to almost 40 mpg. As far as the interior goes, I have no problem with not having a touch screen interface, but if you look at the difference between the 2014 and 2015 Crosstrek there is just a huge difference in cabin comfort. The one thing that I do like is that I can do a lot of things without ever having to touch the touchscreen. It just simply is a nicer place to be.
