In a month where U.S. sales were up on average of 3.4 percent, every GM division took a sales hit. Wayne Gerdes – CleanMPG – May 3, 2016 2016 Chevrolet Colorado in Z71 trim with the 2.8L Duramax I4 - $40,190 to start incl. the $895 D&H charge to start offers owners an excellent for a pickup truck 21/29 mpgUS city/highway rating. Discounts appear to only provide ~ $3,000 in relief so there is a reasonable supply/demand balance GM is performing with this one. GM April 2016 Sales Overview GM delivered 259,557 vehicles in April, down 3.5 percent below the 269,056 sold in April of 2015. Year to date sales of 943,255 vehicles is down 1.0 percent below the 953,095 sold during the same period of 2015. A small silver lining is that Commercial deliveries were up for the 30th consecutive month while daily rental sales were down nearly 18,000 vehicles and Chevrolet had its best April retail sales result since 2006. The company’s sales to rental outlets, which are less profitable than retail deliveries, are expected to be down approximately 18,000 to 20,000 vehicles year over year, which may make May the largest single-month decline of 2015-2016. Calendar year to date through April, GM’s rental deliveries are down more than 61,000 units from a year ago accounting for well more than the total sales declines. GM’s fleet mix in April was approximately 23 percent of total sales, in line with the company’s full-year guidance of 20 percent. Commercial sales grew 4 percent, for the best Commercial month since 2008. Government sales were up 21 percent and daily rental deliveries were down 39 percent. Small business deliveries were up 20 percent in April and 10 percent calendar-year-to-date. GM’s Average Transaction Prices were $35,400 in April, more than $4,200 above the industry average. GM’s incentive spending as a percentage of ATPs was 10.3 percent in April, below its domestic competitors and in line with the industry average of 10.2 percent. GM stated industry increased incentives year over year by 0.7 percentage points, while GM incentives were in-line with a year ago. GM April 2016 Sales Highlights Chevrolet achieved its best retail results April since 2006. On a total sales basis however, sales were off 2.3 percent. Car sales were up 4 percent, with the Malibu reaching 21,763 new owners, up 24.9 percent. Year o date, Malibu has experienced sales of 79,985 were up 33.7 percent, its best year-to-date sales result since 1980. Volt sales of 1,983 vehicles was up 119.1 percent. Year to date sales of 5,970 are up 114.8 percent over the 2,779 registered sales through the same period fo 2015. Colorado and Silverado total sales of 10,362 and 49,990 were up 47.8 and 8.7 percent respectively. GM stated it was the Silverado’s best April since 2006. GMC achieved its best April result since 2004. The Sierra had its best April in history with sales of 20,531 vehicles, up 13.5 percent over the 18,082 sold in April of 2015. Year to date sales of 71,662 are up 13.3 percent over the 63,255 sold through the same period of 2015. Canyon sales of 3,026 vehicles was up 24.4 percent over the 2,432 sold in April of 2015. Year to date sales of 10,603 is up 10.6 percent over the 9,584 sold through the same period of 2015. Cadillac sales of 11,236 were off a steep 28.9 percent behind the 15,801 sold in April of 2015. Year to date sales of 46,869 are off 11.5 percent below the 52,976 sold though the same period of 2015. I have no idea how the Luxury moniker is going to stave off market share gains picked up by Audi and Lexus at its expense. Market Share Detail In March Honda picked up significant market share. On a volume basis, March sales of 1.50 million vehicles was up 3.4 percent over April of 2015s 1.45 million vehicles sold result. 2016 YTD sales of 5.55 million is up 2.8 percent over the 5.4 million vehicles sold through period of the same 2015. U.S. April 2016 Sales vs. April 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers GM April 2016 Sales Down 3.5% with 259,557 Vehicles Sold Ford April 2016 Sales Up 4.0% with 231,316 Vehicles Sold Toyota April 2016 Sales Up 3.8% with 211,125 Vehicles Sold FCA April 2016 Sales Up 5.6% with 199,631 Vehicles Sold Honda April 2016 Sales up 14.4% with 148,829 Vehicles Sold Nissan April 2016 Sales Up 12.8% with 123,861 Vehicles Sold Hyundai April 2016 Sales Down 8.5% with 62,213 Vehicles Sold Kia April 2016 Sales up 6.1% with 56,508 Vehicles Sold Subaru April 20165 Sales Up 6.6% with 50,380 Vehicles Sold Mercedes-Benz April 2016 Sales down 0.4% with 32,291 Vehicles Sold BMW April 2016 Sales Down 8.3% with 29,747 Vehicles Sold VW April 2016 Sales Down 9.7% with 27,112 Vehicles Sold Mazda April 2016 Sales Up 8.6% with 26,195 Vehicles Sold Audi April 2016 Sales Up 5.8% with 17,801 Vehicles Sold In April, Honda and Mercedes-Benz moved back ahead of Nissan and BMW respectively. The seasonally adjusted annual selling rate (SAAR) for light vehicles in April was approximately 17.6 million vehicles. Calendar-year-to-date, the light vehicle SAAR was 17.4 million vehicles.