Mazda February 2016 Sales Down 16.0% with 21,544 Vehicles Sold

Discussion in 'In the News' started by xcel, Mar 11, 2016.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Mazda needs the all-new CX-9 ASAP.

    [​IMG]Wayne Gerdes – CleanMPG – Mar. 1, 2015

    Recently refreshed 2016 Mazda CX-5 - $22,675 to start incl. the $880 D&H charge. In the base trim with the 2.0L I4 an FWD trim, it provides owners with a very respectable 26/35 mpgUS city/highway rating. In AWD trim with the 2.5L, that drops to 26/33 mpgUS.

    The CX-5 supply is matching demand to the tune of pricing that is just under $750 to $1,000 below MSRP across the country according to TrueCar pricing report. Move to the Touring Trim in AWD form and savings can reach between $1,000 and $2,000 below MSRP.

    Mazda February 2016 Sales Overview

    Mazda reported it sold 21,544 vehicles in February, down 16.0 percent below the 25,650 sold in February of 2015. The 3s sales fall off, the Mazda 5s demise and soon to be replaced CX-9 fall off were directly responsible for the poor results.

    Year to date sales of 41,247 is down 10.2 percent below the 45,921 sold through the same period of 2014.

    According to the company, their SKYACTIV Tech is now in more than 96.0 percent of Mazda’s sold in February.

    Mazda Motor de Mexico reported February sales of 4,139 vehicles, up 2.0 percent versus last year, making it the best February in MMdM history and the 37th consecutive month of YOY growth. Year-to-date sales for MMdM are up 23.0 percent with 9,989 vehicles sold.

    Mazda February 2016 Sales Highlights


    While much marketing effort has been placed on moving 2016 MX-5 sales, the early results are anything but promising. 759 vehicles were sold in February sold, up 48.5 percent over the 511 sold in February of 2015.

    The highlight was once again the Zoom Zoom brands best vehicle, the Mazda CX-5. Sales lead the entire brand lineup as the CX-5 achieved its second-best February ever with 7,579 vehicles sold, up 1.8 percent over the 7,445 sold in February of 2015. Year to date sales of 14,642 are up 9.3 percent over the 13,394 sold through the same period of 2015.


    In February GM and especially Chrysler picked up significant market share while Kia's rise is coming out of Hyundai's hide.


    U.S. February 2016 Sales vs. February 2015 Sales Ranks and Results for the top 14 Automobile Manufacturers

    GM February 2016 Sales Down 1.5% with 227,825 Vehicles Sold
    Ford February 2016 Sales Up 20.1% with 209,153 Vehicles Sold
    Toyota February 2016 Sales Up 4.1% with 187,954 Vehicles Sold
    FCA February 2016 Sales Up 11.8% with 182,879 Vehicles Sold
    Nissan February 20165 Sales Up 10.5% with 130,911 Vehicles Sold
    Honda February 2016 Sales Up 12.8% with 118,985 Vehicles Sold
    Hyundai February 2016 Sales Up 1.0% with 53,009 Vehicles Sold
    Kia February 2016 Sales Up 13.0% with 49,737 Vehicles Sold
    Subaru February 2016 Sales Up 1.6% with 42,011 Vehicles Sold
    Mercedes-Benz February 2016 Sales Down 0.5% with 25,632 Vehicles Sold
    BMW February 2016 Sales Down 12.4% with 25,337 Vehicles Sold
    VW February 2016 Sales Down 13.2% with 22,321 Vehicles Sold
    Mazda February 2016 Sales Down 16.0% with 21,544 Vehicles Sold
    Audi February 2016 Sales Up 2.3% with 11,718 Vehicles Sold

    In February, notice how Nissan is increasing the sales gap over Honda and Kia not only overtook Subaru but is quickly coming up on Hyundai’s heels.

    The seasonally adjusted annual selling rate (SAAR) for light vehicles in February was 17.7 million vehicles.

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