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BMW Works to Clean Up Diesel's Rep

2009 BMW 335d ? 23/36 mpgUS city/highway on the 08 EPA. BMW?s AG's North American business is kicking off a major advertising campaign, to begin airing this weekend, as part of an ambitious effort to promote two of its diesel vehicles: the X5 xDrive35d crossover and the 335d sedan. Convincing Americans that diesel isn't a dirty word won't be easy. While Europeans have embraced diesel cars, thanks to tax breaks and a cleaner emissions profile than in years past, Americans haven't yet warmed up to the idea. Never mind that overall car sales have been anemic...

BMW Works to Clean Up Diesel's Rep
xcel, Jan 9, 2009
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