BMW Works to Clean Up Diesel's Rep

2009 BMW 335d ? 23/36 mpgUS city/highway on the 08 EPA. BMW?s AG's North American business is kicking off a major advertising campaign, to begin airing this weekend, as part of an ambitious effort to promote two of its diesel vehicles: the X5 xDrive35d crossover and the 335d sedan. Convincing Americans that diesel isn't a dirty word won't be easy. While Europeans have embraced diesel cars, thanks to tax breaks and a cleaner emissions profile than in years past, Americans haven't yet warmed up to the idea. Never mind that overall car sales have been anemic...