Beijing Olympics 2008
Mikee Anderson-Mitterling & Dave Hughes in the US 08 Olympic Sailing 470 Trials - Photo credit R. Roberts. Let the Games Begin! NBC's coverage plans for the Beijing Olympics are nothing short of Olympian. More than the most extensive coverage of a sporting event, it's what network spokesman Mike McCarley is calling "the most ambitious single media project in history." The 3,600 hours of streamed and broadcast coverage are more than the total of all previous televised Summer Olympics in U.S. history.