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Carmakers ditch scare tactics in new fuel ads.

WASHINGTON -- Detroit's automakers and Toyota Motor Corp. -- after being trounced in their effort to block a Senate fuel economy bill -- are trying a kinder, gentler approach on Capitol Hill. The automakers struck out earlier this summer with aggressive ads that implied new fuel economy standards would keep soccer moms from hauling their kids in larger, safer cars and prevent truck owners from buying new pickups.

Carmakers ditch scare tactics in new fuel ads.
xcel, Jul 15, 2007
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