Hyundai follows Acura and Lexus into the Luxury Brand Segment with Genesis

According to Hyundai, the new brand will begin with six new-luxury segment models by 2020 and beginning with the Equus and Genesis Sports Car more than likely. Hyundai announced that its global luxury brand will be called Genesis and will deliver luxury through a range of new models that feature the highest standards of performance, design and innovation. Genesis will be a stand-alone brand that operates alongside the Hyundai brand. Hyundai will launch six new Genesis models by 2020 and will compete with the world?s most renowned luxury car brands.