2015 TRD Tundra - Ground moving - Toyota?s new NA HQ in Plano, Texas
A . The Tundra bulldozed the first soil on the site of Toyota?s new campus in a manner that can only be described as not your traditional groundbreaking ceremony. It was a snow plow so don?t expect too much. ;) Jim Lentz, Toyota Motor North America CEO: ?Our goal is to build an environmentally-sustainable campus that our team members and associates will be proud to call home.? Toyota also unveiled an installation during the ceremony: the word ?TOYOTA? in large letters, standing 10 feet tall and 64 feet wide. Inside each letter are native Texan Yaupon Holly trees, which represent ?wish? trees, a Japanese cultural tradition.