2012 Kia Rio Preview

Peter Schreyer filled in with the house band while playing the bass at a local live club in Seoul. Similar to how Austin was transformed from a government and education based metropolis to a high tech business center with a vibrant live music nightlife, Kia has evolved from an almost anonymous automobile brand to an exterior and interior design led powerhouse thanks in part to a forward thinking automobile designer. Peter Schreyer also happens to enjoy live music as a bass guitarist when he feels the need to let loose. Maybe these two transformations have more in common than meets the eye?