2012 May Be the End of Mankind But 2013 Will Be the Year of the Diesel

Diesel provides real savings at the pump and a lower total cost of ownership due to high residuals. As a result of the proposed 54.5-mpg fuel-economy regulation by 2025, automakers and suppliers are working to find the best solutions to meet those standards. Meanwhile, cost-conscious drivers are seeking the most fuel-efficient vehicles. As these interests converge, alternative-fuel powertrains will become increasingly important. Lars Ullrich, director of marketing, Bosch Diesel Systems North America, will provide the latest market data, offer insight into the total cost of ownership for clean diesel vehicles, and highlight their environmental and real-world fuel economy benefits.