BMW?s putting Its ?Game? Face On

BMW creates ?The Ultimate Drive?, a social and mobile experience for customers and gamers alike. BMW appears to be targeting Millennials? According to BMW, the age of ?gamification? has come, and BMW is attempting to bring this social nuance to its customer base of nearly 1 million. Beginning with the development of a new and unique mobile and social experience called most appropriately, ?The Ultimate Drive,? it is a social navigation mobile app that allows users to discover the best roads to drive in over 50 countries, but also rank, comment and share those roads via Facebook, email or other GPS devices.