Award Winning Brazilian Kia Ad Makes Very Disturbing References

Kia denies it had anything to do with it. An ?award winning? ad that won a Silver Press Lion at the prestigious Cannes Lion Awards features exactly what is depicted in the jpg below. The rules of the Cannes festival state that ads must have been made for clients and run as part of normal campaigns paid for by client media budgets. And while the ad is supposed to promote a dual-zone climate control in Kia's Sportage. The ad is clearly designed to incite an emotion which it surely does but in such an immoral way as to be completely distasteful.