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Pepsi Unveils Plans to Revolutionize Farming with New i-crop 'Precision-Far

Pepsi plans to roll-out its new i-crop farming technology on a global basis. The web-based tool developed by Pepsi in conjunction with Cambridge University is a crop management system that will enable Pepsi?s farmers around the world to monitor, manage and reduce their water use and carbon emissions, while also maximizing potential yield and quality. Trials of i-crop are currently underway at 22 farms in the U.K., where Pepsi announced ambitious plans to reduce carbon emissions and water usage by 50 percent across the farming of its core crops in the next five years!

Pepsi Unveils Plans to Revolutionize Farming with New i-crop 'Precision-Far
xcel, Oct 21, 2010
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