BMW Premiers "The Ultimate BMW Experience"

BMW, a longtime fixture in the Upstate of South Carolina, recently launched ?The BMW Experience?. In leveraging BMW?s multiple assets in Spartanburg County, BMW hopes to create a fresh appreciation for the brand by giving individuals and groups more options to come experience The Ultimate Driving Machine firsthand. Combining BMW?s resources along Highway 101 in Spartanburg, SC: The BMW Performance Center, The BMW Zentrum, as well as, BMW?s Manufacturing Plant, ?The Ultimate BMW Experience? extends the ability to offer a more customizable, personal approach to all visitors and will become a destination for many enthusiasts and will give BMW a forum to tell BMW?s story in the US.