The automobile 110 years ago?

Saturday Evening Post ? July 1900 Cover and its Art. Even with the economic downturn, one consumer product that is advertised in every possible medium -- television, radio, newspapers, magazines, billboards and the Internet -- is the automobile, reflecting the huge role that cars and trucks play in our lives. The first advertisement for an automobile in a general consumer publication appeared in an issue of the Saturday Evening Post this month in 1900. The car was the short-lived product of the W.E. Roach Company of Philadelphia.