BMW Motorrad USA posts strong February sales

The U.S. motorcycle market continues to struggle as it declined 36% in February 2010 compared to the same month last year. Against this challenging backdrop, BMW Motorrad USA posted a 52 percent increase in retail sales in the same period. The spike in February retail sales is largely attributed to the long-awaited availability of the production version of the BMW S 1000 RR Superbike, the most powerful and sophisticated sport bike ever produced. Dealers had confirmed deposits on over 600 bikes and deliveries to customers began in late January and continued through February. Other top-selling models included the R 1200 GS and R 1200 GS Adventure as well as the popular R 1200 RT.