BMW Motorrad?s past Advertising Art

How BMW Motorrad will market their future Concept 6 is anyone?s guess :) Advertising has been used since the earliest days of the motorcycle industry to attract buyers. Courtesy of BMW Motorcycle Magazine and the BMW Group Archive, here is a selection of BMW advertising stretching back to 1923. British-Canadian humorist and economist Stephen Leacock (1869-1944) had his own thoughts on the matter. Henry Ford (1863-1947) simply said that ?50 percent of the money invested in advertising is wasted. But you never know which half it is?.