Save the Earth sues Honda for trademark violation
Environmental group Save the Earth Enterprises, Wednesday sued Honda and its advertising agency, Rubin Postaer & Co., for using its "Save the Earth" trademark without permission in Honda's recent advertising campaign for the Honda Civic. The lawsuit, filed in U.S. District Court in San Francisco, seeks to recover Honda's profits from the ad campaign and to stop future use by Honda of the Save the Earth trademark. "The Honda ad campaign confused people into thinking that we endorsed Honda or were affiliated with Honda. We aren't affiliated with them and don't endorse them," said Save the Earth Foundation Neal Pargman.