Brammo drops the price of its Enertia BEM by $4,000

BRAMMO, maker of battery electric motorcycles (BEMs), announced it is dropping the price of its all-electric Enertia motorcycle to $7,995. Customers are eligible for a 10% federal income tax credit reducing the price to $7,195. "While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology," stated Craig Bramscher, founder and CEO of Brammo. "The Enertia is consumer electronics that you can ride and BRAMMO's engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company."