The Audi Efficiency Challenge has begun!The Audi Efficiency Challenge has b

The starting flag was waved this morning at 11.00 AM local. The region north of the Arctic Circle wasn?t showing its best as the 40 participants and 20 Audi?s took on the morning rain and stormy weather to begin the drive of a lifetime :) Driving from A to B stands for daily mobility and Audi is taking this literally, with the ?Audi Efficiency Challenge A to B.? The tour started in the north of Europe, in the Norwegian town of ? on the Lofoten islands. It runs through eight countries to B?e on Lake Maggiore in northern Italy. Efficiency is an on-board standard in every Audi, which is why the company is sending not only the particularly optimized fuel-efficient models from five model series on the Efficiency Challenge, but also the sporty top models of each line.