80 years of BMW with ?EfficientDynamics? since the beginning
Anybody not invited read it in the papers: On the morning of July 9, 1929, (a great year to begin a motor car company :rolleyes:), full-page ads informed the public that BMW had become a car maker. Guests invited to BMW?s new showroom in Berlin were able to admire a small car bearing the model designation 3/15 PS DA 2, with the two last letters standing for ?Deutsche Ausf?hrung? or ?German Version?. In popular language the car nevertheless soon took on a new name, BMW?s first production model remaining a legend to this day as the ?Dixi?.