28 CA residents chosen by Ford in 'Fiesta Movement' campaign

Los Angeles, CA. -- 28 California residents were recently awarded a once-in-a lifetime opportunity: the chance to possess a vehicle that hasn't even gone on sale in the United States yet. The 28 residents were among the 100 people selected to be "agents" of the Fiesta Movement, a six month-long social media campaign designed to generate excitement about the highly anticipated Ford Fiesta, the new fuel-efficient small car that goes on sale next year.