Toyota raises price of 2007 Prius hybrid.
Toyota Motor Corp., the world's largest seller of gasoline-electric autos, raised the starting price of the Prius hybrid car 2.1 percent for the 2007 model and will add a new version to help boost sales. The increase is $450, to $22,175, the company's Torrance, California-based U.S. sales unit said in a statement today. The new Touring Edition begins at $23,070 and has larger wheels and a stiffer suspension. The 2007 models go on sale this month.