Toyota October 2012 Sales up 15.8%

[xcel]

Camry retains monthly car sales lead over the fast charging Accord.

Wayne Gerdes - CleanMPG - Nov. 2, 2012

2012 Toyota Camry (Camry Hybrid shown) – Pricing from $22,055 with a 25/35 mpgUS city/highway rating for the non-hybrid and Camry Hybrid which starts at $25,990 and provides its owner with a 43/39 mpgUS city/highway rating.

The 2012 Toyota Camry was revealed to us in Washington State with a preview of good things to come.

From the 2012 Toyota Camry Hybrid preview:

"Just $25,900 to start (that is not a typo) while providing its owners an eye opening, best in the mid-size class 43 MPG city/39 MPG highway/41 MPG combined EPA rating. SOB that is one fuel efficient mid-sized sedan!"

"For 2012, the all-new Camry is benefiting from a larger interior volume and cargo capacity while built upon an almost identical exterior footprint as before. With the wheelbase, width and length identical, you would think there were not really any changes at all when in fact, from the inside, its feels bigger with a number of small enhancements providing more than 'meets the eye'."

"And of course the real new and that will help the all-new 2012 Camry Hybrid in the consumer marketplace is its $25,900 starting price, more than $1,150 less than the outgoing hybrid model!"

Toyota October Sales Results

Toyota reported October 2012 sales results of 155,242 units, an increase of 15.8 percent compared to the same period last year.

Toyota itself posted October total sales of 135,392 units, an increase of 16.8 percent from October 2011. The Lexus Division reported total sales of 19,850 units, up 9.7 percent.

Like other auto manufacturers, Toyota announced a $1 million donation to the American Red Cross and other nonprofit organizations to support relief efforts and is taking steps to assist owners affected by hurricane Sandy. Beginning today, Toyota Financial Services (TFS) and Lexus Financial Services will launch a “Customer Outreach” campaign to lease and retail customers who may need to take advantage of payment relief options, including extensions and lease deferred payments, redirecting billing statements, and arranging phone or on-line payments.

In addition, the company will announce a 90-day Deferred First Payment Program designed to assist consumers in the most impacted states with their transportation needs as they work through the recovery process.

Toyota passenger cars recorded combined monthly sales of 77,520 units, up 24.0 percent from October 2011. Car sales were led by Camry and Camry Hybrid with combined sales of 29,926 units. Corolla recorded October sales of 20,949. The Prius family of vehicles posted October sales of 16,774 units.

Toyota Division light trucks recorded October sales of 57,872 units, an increase of 8.3 percent compared to the same month last year. Truck sales were led by the Tacoma mid-size pickup truck and RAV4 compact SUV with monthly sales of 12,191 and 10,936, respectively.

Scion posted October sales of 5,887 units, up 49 percent over October 2011 largely due to strong sales of the recently introduced FR-S sports car, which posted sales of 1,107 units.

Lexus reported passenger car sales of 11,647 units, up 15.2 percent from October 2011. The ES 350 entry luxury sedan and the first-ever ES Hybrid led Lexus passenger car sales with combined sales of 5,971 units.

Toyota/Lexus posted October hybrid vehicle sales of 24,065, an increase of 69.7 percent compared to the same period last year. Toyota Division posted October sales of 20,273 hybrids, while Lexus Division reported sales of 3,792 hybrids for the month.

Toyota Oct 2012 Highlights and Overall Sales

Model	Oct-12	Oct-11	Oct-DSR % change	Oct-12 YTD	Oct-11 YTD	YTD-DSR % change
Yaris	2,579	6,792	-62.0%	26,397	22,586	+16.4%
Corolla	20,949	16,244	+29.0%	243,652	203,135	+19.5%
Camry	29,926	22,043	+35.8%	344,714	251,564	+36.5%
Prius Family	16,774	11,088	+52.4%	200,114	104,251	+91.2%
CT	1,199	1,511	-20.6%	14,811	10,363	+42.4%
Toyota Oct Sales Totals	155,242	134,046	+15.8%	1,722,666	1,328,570	+29.5%

The daily selling rate (DSR) is calculated with 26 days for both Oct 2012 and Oct 2011. Year-to-date,
the DSR is calculated with 256 days for all of 2012 and 255 for all of 2011. All percentages reflect DSR.

Top 10 - Oct 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	Oct-12	Oct-11	Oct-DSR % change	Oct-12 YTD	Oct-11 YTD	YTD-DSR % change
1	Ford	F-Series	56,497	52,511	+7.6%	520,230	468,899	+10.5%
2	Chevrolet	Silverado	38,739	36,656	+5.7%	336,939	333,092	+0.8%
3	Toyota	Camry	29,926	22,043	+35.8%	344,714	251,564	+36.5%
4	Honda	Accord	28,349	22,589	+25.5%	276,196	203,603	+35.1%
5	Ram	P/U	25,222	21,037	+19.9%	238,815	199,010	+19.5%
6	Nissan	Altima	24,623	21,838	+12.8%	258,663	222,392	+15.9%
7	Toyota	Corolla	20,949	16,244	+29.0%	243,652	203,135	+19.5%
8	Honda	Civic	20,687	16,173	+27.9%	254,716	183,557	+38.2%
9	Honda	CR-V	20,205	19,326	+4.5%	233,586	180,361	+29.0%
10	Ford	Escape	19,832	19,046	+4.1%	219,907	206,896	+5.9%

The daily selling rate (DSR) is calculated with 26 days for both Oct 2012 and Oct 2011. Year-to-date,
the DSR is calculated with 256 days for all of 2012 and 255 for all of 2011. All percentages reflect DSR.

Top 10 sales rank notes: No surprise that the top 5 remained the same as last month. Altima, Civic, CR-V and Escape pushed the Cruze out of the top 10. Civic rejoined the top 10 in October and wound up at #8 on the list. Civic and CR-V pushed the Escape back to #10. Corolla moved to #7 from the #9 spot last month.

B-Segment Sales Rank

1. Nissan Versa - 8,311
2. Chevrolet Sonic - 5,495
3. Ford Fiesta - 3,991
4. Honda Fit - 3,773
5. Fiat 500 - 3,720
6. Hyundai Accent - 3,373
7. Toyota Yaris - 2,579
8. Kia Rio - 2,005
9. Mazda2 - 1,124

C-Segment Sales Rank

1. Toyota Corolla - 20,949
2. Honda Civic - 20,687
3. Chevrolet Cruze - 19,121
4. Ford Focus - 18,320
5. Hyundai Elantra - 14,512
6. VW Jetta - 13,476
7. Mazda3 - 9,518
8. Kia Forte - 5,911
9. Nissan Sentra - 5,624
10. Dodge Dart - 5,455

D-Segment Sales Rank

1. Toyota Camry - 29,926
2. Honda Accord - 28,349
3. Nissan Altima - 24,623
4. Hyundai Sonata - 16,773
5. Kia Optima - 12,948
6. Ford Fusion - 12,690
7. Chevrolet Malibu - 9,629
8. Chrysler 200 - 8,758
9. VW Passat - 8,355

Segment ranking items of note:

In the B-Segment, the Fiesta climbed from 6th to 3rd, Fit fell back a spot to 4th, Accent fell from 4th to 6th with the Yaris and Rio swapping positions near the bottom.

The C-Segment ranks saw the aging Corolla once again retake the sales lead while the Cruze fell to 3rd behind the Civic. The brand new Sentra fell one spot and from my understanding it was more of a supply issue with the new model. It is a better car than many above it.

The D-Segment ranks saw no changes from last month.

Automobile Manufacturer's US Sales Rank – Oct 2012 vs. Oct 2011 Comparison and Total Sales

1. GM Oct Sales up 4.7% with 195,764 vehicles sold.
   
2. Ford Oct Sales up 0.4% with 168,456 vehicles sold.
   
3. Toyota Oct Sales up 15.8% with 155,242 vehicles sold.
   
4. Chrysler Oct Sales up 10.2% with 126,185 vehicles sold.
   
5. Honda Oct Sales up 8.8% with 106,973 vehicles sold.
   
6. Nissan Oct Sales down 3.2% with 79,685 vehicles sold.
   
7. Hyundai Oct Sales down 4.1% with 50,271 vehicles sold.
   
8. Kia Oct Sales up 12.6% with 42,452 vehicles sold.
   
9. VW Oct Sales up 22.4% with 34,311 vehicles sold.
   
10. BMW Oct Sales up 18.5% with 32,339 vehicles sold.
    
11. MB Oct Sales up 9.0% with 26,642 vehicles sold.
    
12. Subaru Oct Sales up 30.1% with 26,119 vehicles sold.
    
13. Mazda Oct Sales up 1.6% with 18,622 vehicles sold.
    
14. Audi Oct Sales up 14.5% with 11,708 vehicles sold.

Manufacturer's US Sales Rank items of note: BMW and MB passed up Subaru in October otherwise the rankings remained steady.

Through the first nine months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14.7 million.

[Indigo]

I have seen several new Prius C cars in my neighborhood. They seem to have a higher "cool" factor than the regular Prius. I am surprised it wasn't released as a Scion.

[xcel]

Hi Indigo:

The interior falls far short of the B and C-segment standard and it only needed a few more $'s to make it competitive

Wayne

[xcel]

Hi All:

In Australia, Toyota just missed a hat trick by taking 1st, 2nd and 4th place for the October 2012 new-vehicle sales race last month.

The Australian HiLux is once again the country's best-selling vehicle for the sixth time this year, followed closely in second place by the locally built Camry.

Corolla continues to hold onto fourth place even with the new-generation hatch launched just days ago as Toyota moved closer to a 10th consecutive year of overall market leadership.

October sales for HiLux, Camry and Corolla totaled 9,759 - enough for these three vehicles to beat the entire sales for every other brand except Holden.

The popularity of these three vehicles as well as Toyota's SUVs lifted Toyota to a market-dominating 18,584 sales for the month - 7.8 percent higher than for the October of 2011.

So far this year, Toyota sales have risen 19.6 percent to a total of 177,695 new vehicles sales, putting the company more than 82,000 ahead of its nearest rival.

Wayne