Ford October 2012 Sales up 0.4%

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When you talk about Ford, you have to talk about trucks.

Wayne Gerdes - CleanMPG - Nov. 2, 2012

2013 Ford F-150 – $23,670 to start and a decent 17/23 mpgUS city/highway rating for a full sized pickup.

Ford not only leads the overall truck segment but also leads the luxury truck segment with more than 30 percent of F-150 sales in high-end trims.

At the top is the Limited surpassing the well-appointed Lariat, western-themed King Ranch and contemporary Platinum.

Outside

The 2013 Ford F-150 Limited includes blinged 22-inch polished alloys and center caps with a monochromatic exterior theme in Ruby Red Metallic, Tuxedo Black Metallic and White Platinum Metallic.

The Limited also includes body-color front and rear bumpers, front bumper valance, sideview mirror caps, wheel-lip molding, upper fascia and grille surround.

In addition, HID headlamps are offered for the very first time in a full sized truck anywhere. The deliver two and a half times more light than conventional halogen lamps and even incorporate F-150 insignias.

Chrome highlights the three-bar grille, tie-down hooks lining the cargo box, the single tip of the tuned exhaust and the tow hooks on 4x4 variants. “LIMITED” dimensional lettering accents the box sides.

Inside

Red and black full-grain leather-trimmed cooled and heated seats are standard fare. The seats are also fully powered with dual memory and the head restraints are four-way-adjustable. Those parked in the rear are provided a full sized truck first in that the second-row seats are heated too.

Aluminum around the center panel and console complements the piano black accents.

A standard moonroof provides an view above, while the rear view camera aids visibility out the back. Voice-activated navigation offers a bird’s-eye view via a centrally mounted 8-inch LCD screen. A power-sliding rear window features privacy tint and defrost functionality.

Connectivity comes standard with the not so well received MyFord Touch.

Limited offers a unique gauge cluster design with the 4.2-inch driver-programmable productivity screen that can be customized to monitor various vehicle systems. The new series level also includes a media hub with USB ports, an SD-card reader and RCA video input jacks. A powerful Sony Audio System is standard. Not quite sure what the Video jack is supposed to be used for but I hope it is not video on the road while moving?

Limited Features

F-150 Limited includes the six-speed automatic transmission with tow/haul mode, trailer tow package, trailer brake controller, Reverse Sensing System, power-deployable running boards and a 110-volt power inverter.

PowerFold side mirrors keep warm and dry in inclement weather and help ensure driver visibility with heated glass, memory position functionality, puddle lamps, turn signals and self-dimming actuation.

The F-150 Limited is powered by Ford’s 365 HP/420 lb-ft. of torque 3.5L EcoBoost engine with a 16/22 mpgUS city/highway rating in the 4x2 model.

The Limited begins at a head shaking $50,175 prior to any additional packages or options added.

Ford October Sales Results

F-Series posts its best October sales since 2004, providing its 15th consecutive year-over-year monthly sales increase; sales totaled 56,497 pickups – an 8 percent increase

Early yesterday Ford released its October US sales results highlighted by its F-Series pickups that were up 7.6 percent and for the year, up 10.9 percent.

The Focus sold particularly well with 18,320 vehicles sold last month, up 47.9% from October of 2011.

October Escape sales also saw increases with 19,832 vehicles sold, up 4.1 percent.

And where the big $’s are earned, Ford was firing on all 8 turbo diesel and 6 EcoBoosted cylinders. America’s best-selling vehicle, Ford F-Series, sold a total of 56,497 vehicles during the month of October up 7.6 percent.

Ford Oct 2012 Highlights and Overall Sales

Model	Oct-12	Oct-11	Oct-DSR % change	Oct-12 YTD	Oct-11 YTD	YTD-DSR % change
Fiesta	3,991	4,124	-3.2%	47,475	61,349	-22.9%
Focus	18,320	12,386	+47.9%	205,006	149,701	+36.4%
Fusion	12,690	18,094	-29.9%	206,855	206,533	-0.2%
Escape	19,832	19,046	+4.1%	219,907	206,896	+5.9%
F-Series	56,497	52,511	+7.6%	520,230	468,899	+10.5%
FFH/MKZh	1,421	1,334	+6.5%	14,486	14,235	+1.4%
C-MAX	3,182	--	--	4,151	--	--
C-MAX Energi	144	--	--	144	--	--
Ford Totals	168,456	167,803	+0.4%	1,858,270	1,771,801	+4.4%

The daily selling rate (DSR) is calculated with 26 days for both Oct 2012 and Oct 2011. Year-to-date,
the DSR is calculated with 256 days for all of 2012 and 255 for all of 2011. All percentages reflect DSR.

Top 10 - Oct 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	Oct-12	Oct-11	Oct-DSR % change	Oct-12 YTD	Oct-11 YTD	YTD-DSR % change
1	Ford	F-Series	56,497	52,511	+7.6%	520,230	468,899	+10.5%
2	Chevrolet	Silverado	38,739	36,656	+5.7%	336,939	333,092	+0.8%
3	Toyota	Camry	29,926	22,043	+35.8%	344,714	251,564	+36.5%
4	Honda	Accord	28,349	22,589	+25.5%	276,196	203,603	+35.1%
5	Ram	P/U	25,222	21,037	+19.9%	238,815	199,010	+19.5%
6	Nissan	Altima	24,623	21,838	+12.8%	258,663	222,392	+15.9%
7	Toyota	Corolla	20,949	16,244	+29.0%	243,652	203,135	+19.5%
8	Honda	Civic	20,687	16,173	+27.9%	254,716	183,557	+38.2%
9	Honda	CR-V	20,205	19,326	+4.5%	233,586	180,361	+29.0%
10	Ford	Escape	19,832	19,046	+4.1%	219,907	206,896	+5.9%

The daily selling rate (DSR) is calculated with 26 days for both Oct 2012 and Oct 2011. Year-to-date,
the DSR is calculated with 256 days for all of 2012 and 255 for all of 2011. All percentages reflect DSR.

Top 10 sales rank notes: No surprise that the top 5 remained the same as last month. Altima, Civic, CR-V and Escape pushed the Cruze out of the top 10. Civic rejoined the top 10 in October and wound up at #8 on the list. Civic and CR-V pushed the Escape back to #10. Corolla moved to #7 from the #9 spot last month.

B-Segment Sales Rank

1. Nissan Versa - 8,311
2. Chevrolet Sonic - 5,495
3. Ford Fiesta - 3,991
4. Honda Fit - 3,773
5. Fiat 500 - 3,720
6. Hyundai Accent - 3,373
7. Toyota Yaris - 2,579
8. Kia Rio - 2,005
9. Mazda2 - 1,124

C-Segment Sales Rank

1. Toyota Corolla - 20,949
2. Honda Civic - 20,687
3. Chevrolet Cruze - 19,121
4. Ford Focus - 18,320
5. Hyundai Elantra - 14,512
6. VW Jetta - 13,476
7. Mazda3 - 9,518
8. Kia Forte - 5,911
9. Nissan Sentra - 5,624
10. Dodge Dart - 5,455

D-Segment Sales Rank

1. Toyota Camry - 29,926
2. Honda Accord - 28,349
3. Nissan Altima - 24,623
4. Hyundai Sonata - 16,773
5. Kia Optima - 12,948
6. Ford Fusion - 12,690
7. Chevrolet Malibu - 9,629
8. Chrysler 200 - 8,758
9. VW Passat - 8,355

Segment ranking items of note:

In the B-Segment, the Fiesta climbed from 6th to 3rd, Fit fell back a spot to 4th, Accent fell from 4th to 6th with the Yaris and Rio swapping positions near the bottom.

The C-Segment ranks saw the aging Corolla once again retake the sales lead while the Cruze fell to 3rd behind the Civic. The brand new Sentra fell one spot and from my understanding it was more of a supply issue with the new model. It is a better car than many above it.

The D-Segment ranks saw no changes from last month.

Automobile Manufacturer's US Sales Rank – Oct 2012 vs. Oct 2011 Comparison and Total Sales

1. GM Oct Sales up 4.7% with 195,764 vehicles sold.
   
2. Ford Oct Sales up 0.4% with 168,456 vehicles sold.
   
3. Toyota Oct Sales up 15.8% with 155,242 vehicles sold.
   
4. Chrysler Oct Sales up 10.2% with 126,185 vehicles sold.
   
5. Honda Oct Sales up 8.8% with 106,973 vehicles sold.
   
6. Nissan Oct Sales down 3.2% with 79,685 vehicles sold.
   
7. Hyundai Oct Sales down 4.1% with 50,271 vehicles sold.
   
8. Kia Oct Sales up 12.6% with 42,452 vehicles sold.
   
9. VW Oct Sales up 22.4% with 34,311 vehicles sold.
   
10. BMW Oct Sales up 18.5% with 32,339 vehicles sold.
    
11. MB Oct Sales up 9.0% with 26,642 vehicles sold.
    
12. Subaru Oct Sales up 30.1% with 26,119 vehicles sold.
    
13. Mazda Oct Sales up 1.6% with 18,622 vehicles sold.
    
14. Audi Oct Sales up 14.5% with 11,708 vehicles sold.

Manufacturer's US Sales Rank items of note: BMW and MB passed up Subaru in October otherwise the rankings remained steady.

Through the first nine months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14.7 million.