Leveraging the Volt’s R&D, GM’s Cadillac ELR to be built in Michigan.
Wayne Gerdes - CleanMPG
- Oct. 26, 2012
2014 Cadillac ELR PHEV – This could be GMs production oriented Technology Demonstrator for new lightweight materials, all new telematics and even more advanced safety equipment.
Preparations will soon be under way at the Detroit-Hamtramck Assembly plant to build the Cadillac ELR, a luxury coupe featuring the Volt’s extended-range electric technology.
At the SAE Convergence Conference in Detroit last week, GM North America President Mark Reuss released basic details on the ELR production facility and estimated initial production schedule.
The ELR PHEV, based on the Volt platform, is to be built at Detroit-Hamtramck with a $35 million additional investment for retooling.
The ELR is the production version of Cadillac’s Converj, a concept vehicle revealed at the North American International Auto Show in 2009 with a production version subsequently canceled soon afterwards with the impending Bankruptcy.
The ELR will continue to use the beautiful Converj’s design theme while featuring a Volt (or similar to the Volt’s) drivetrain made up of a T-shaped Li-Ion battery, an electric drive unit, and the I4 engine-generator. When the battery’s energy is low, the ELR will switches to a gasoline-powered electric generator to allow hundreds of additional driving miles. The LG Chem based Li-Ion battery will be built at the same location as the Volts. That being GM’s Brownstown Battery Assembly plant in Brownstown, MI.
The on again, off again and on again Converj
The Converj Concept Car, revealed on January 11, 2009 at the North American International Auto Show had previously won the Eyes on Design Award and the 2009 Detroit News Readers’ Choice Award for Best Concept.
The concept was developed as a well-appointed grand touring coupe with a host of interactive technology. The four-passenger Converj was setup to incorporate the Volt’s drivetrain with a typically Cadillac “no compromises” design. It was also scheduled to achieve 25 to 50-miles of all-electric range.
Development of the ELR is just underway, so details on performance and price will be announced later.
Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.
Detroit-Hamtramck not only builds the Volt but also the Opel Ampera and Holden Volt that are exported to 21 different countries.
Production of the ELR is currently scheduled to begin in late 2013.
The first Cadillac I will want to drive in my life and it is only a year away