Cute? Yes? Factually correct? Sort of.
Wayne Gerdes - CleanMPG
- Oct. 4, 2012
2013 Ford C-MAX advert - $25,995 to start and a triple 47 mpgUS city/highway/combined rating across the board.
Ford created a commercial that first targets the hybrid universe and then the Prius v via a classic animated television character in a new advertising campaign that begins airing tonight.
The new ads use a familiar cartoon style to showcase C-MAX Hybrid’s “real-vehicle” performance, technology and value to new buyers.
The C-MAX is Ford’s first dedicated hybrid lineup that includes both the current C-MAX Hybrid and future C-MAX Energi PHEV.
In the Ford campaign, the character is being frustrated by the limitations of the Toyota Prius v, such as the lower amount of horsepower featured in one of the spots. Saying that, I am not sure I have ever heard of an owner frustrated by a lack of HP although I know many that wish there was more.
With artistic license, maybe Ford is exaggerating the facts. Or maybe not?
Once behind the wheel of a Ford C-MAX Hybrid, the animated character happily finds his place traveling at a normal speed down the highway.
The last time I drove a Prius or Prius v, they both drove down the highway and could easily break the PSL by a factor of 2 in many places so I am not sure where Ford was heading with this?
Plenty of opportunities exist for Ford to position itself in a positive way against Prius but this seems more like make believe than fact?
Prius vs. C-MAX vs. Prius -- Ready … Fight!
|Make||Model||Price ($USD incl. D&H)||Engine||System HP||Fuel Economy (mpgUS) city/highway/combined||Passenger Volume (cu. ft.)||Cargo Volume (cu. ft.)||Cargo Volume – seats down (cu. ft.)||Total Volume (cu. ft.)|
Toyota||Prius v||$27,345||Atkinsonized 1.8L||138||40/44/42||97.2||34.3||67.3||131.5|
One area where the C-MAX quite literally buries the Prius Hatch and v is the interior quality.
For example, as the first Ford hybrid to achieve equal city and highway fuel economy figures, C-MAX Hybrid’s 47 mpg city/highway/combined rating is 5 mpg better than Prius v’s combined.
However in real world testing completed by one of our members just two days ago, the C-MAX at 55 mph barely broke 45 mpg. In his second generation Prius rated at 48/45 mpgUS city/highway, it offered 60 mpg at the same speed on the same day just moments later?
C-MAX Hybrid Display(s)
The C-MAX SmartGauge with EcoGuide incorporates a dual-screen LCD design that allows you to tailor the vehicle information to meet your needs with four levels of customizable information.
The all-new 2013 C-MAX Hybrid is currently America’s most affordable hybrid utility vehicle with a base price of $25,245 with the $750 rebate, including destination and delivery, which is $450 higher than the Prius hatch ($24,795 incl. D&H) and $2,100 lower than Prius v ($27,345 incl. D&H). C-MAX Hybrid is currently available at Ford dealerships nationwide.
C-MAX Energi is currently scheduled to be priced at $37,495 incl. D&H before any federal tax credit is applied if you qualify.