Subaru September 2012 Sales up 32.2%

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The ungainly Outback continues to sell and sell and sell.

Wayne Gerdes - CleanMPG - Oct. 2, 2012

2013 AWD Subaru Outback - $23,495 to start and a poor 24/30 mpgUS city/highway rating in its most fuel efficient trim and engine.

In April of this year, Subaru introduced the 2013 Outback powered by what they called at the time a more efficient powertrain. In addition, the company improved ride and handling along with offering new audio/infotainment options.

To go much further into the 2.5L Boxer engine with a 30 mpgUS highway rating at best is ridiculous so I will skip it. If only Subaru could improve the Outback to match their 36 mpgUS highway rated AWD Impreza? Then we would have something to talk about

Subaru September Sales Results

Subaru reported September sales of 27,683 vehicles for the month of September, a 32.2 percent increase over September 2011. The company also reported year-to-date sales of 245,463, which represents a 25.5 percent increase over 2011.

September sales for recently refreshed Outback and Legacy models have increased 39 percent and 31 percent respectively over September 2011. Also, September sales for Impreza were up 211 percent over September 2011; year-to-date sales for Impreza have increased 155 percent.

With strong sales momentum this and no foreseeable production delays causing a supply disruptions, Subaru could exceed 300,000 vehicle sales according to one of the Execs and placing 300k on the board in the most competitive marketplace on earth means somebody at Subaru is doing something right.

Subaru Sept 2012 Highlights and Overall Sales

Model	Sept-12	Sept-11	Sept-DSR % change	Sept-12 YTD	Sept-11 YTD	YTD-DSR % change
Impreza	4,992	1,601	+211.8%	56,571	56,381	-0.0%
Outback	10,583	7,607	+39.1%	85,204	74,791	+13.4%
Subaru Totals	27,683	20,394	+32.2%	245,463	195,550	+25.0%

The daily selling rate (DSR) is calculated with 25 days for both Sept 2012 and Sept 2011. Year-to-date,
the DSR is calculated with 230 days for all of 2012 and 229 for all of 2011. All percentages reflect DSR.

Top 10 - Sept 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	Sept-12	Sept-11	Sept-DSR % change	Sept-12 YTD	Sept-11 YTD	YTD-DSR % change
1	Ford	F-Series	55,077	54,410	+1.2%	463,733	416,388	+10.9%
2	Chevrolet	Silverado	36,425	43,698	-16.6%	298,200	296,436	+.2%
3	Toyota	Camry	34,252	24,851	+37.8%	314,788	229,521	+36.6%
4	Honda	Accord	29,182	18,639	+56.6%	247,847	181,014	+36.3%
5	RAM	P/U	25,973	24,522	+5.9%	213,593	177,973	+19.5%
6	Chevrolet	Cruze	25,787	18,097	+42.5%	180,600	187,524	-4.1%
7	Nissan	Altima	24,448	24,356	+0.4%	234,040	200,554	+16.2%
8	Ford	Escape	23,148	20,225	+ 14.5%	200,075	187,850	+6.0%
9	Toyota	Corolla	23,026	16,147	+42.6%	222,703	186,891	+18.6%
10	Honda	CR-V	22,268	19,604	+13.6%	213,381	161,035	+31.9%

The daily selling rate (DSR) is calculated with 25 days for both Sept 2012 and Sept 2011. Year-to-date,
the DSR is calculated with 230 days for all of 2012 and 229 for all of 2011. All percentages reflect DSR.

B-Segment Sales Rank

1. Nissan Versa - 8,016
2. Chevrolet Sonic - 7,525
3. Honda Fit - 4,660
4. Hyundai Accent - 4,313
5. Fiat 500 - 4,176
6. Ford Fiesta - 3,923
7. Kia Rio - 3,171
8. Toyota Yaris - 1,118
9. Mazda2 - 756

C-Segment Sales Rank

1. Chevrolet Cruze - 25,787
2. Toyota Corolla - 23,026
3. Honda Civic - 21,546
4. Ford Focus - 19,736
5. Hyundai Elantra - 18,305
6. VW Jetta - 14,750
7. Mazda3 - 14,031
8. Nissan Sentra - 9,345
9. Kia Forte - 6,912
10. Dodge Dart - 5,235

D-Segment Sales Rank

1. Toyota Camry - 34,252
2. Honda Accord - 29,182
3. Nissan Altima - 24,448
4. Hyundai Sonata - 17,332
5. Kia Optima - 14,304
6. Ford Fusion - 12,300
7. Chevrolet Malibu - 11,188
8. Chrysler 200 - 9,881
9. VW Passat - 9,500

Segment ranking items of note: In the B-Segment, the Accent and Fit swapped positions, and the Fiat 500 outsold the Fiesta for the first time.

The C-Segment ranks saw the Cruze maintain the 1st spot for the second month in a row and the Civic swapped with Corolla.

The D-Segment ranks saw the Fusion fall behind the Sonata and Optima with the all-new Malibu trailing off quickly.

Automobile Manufacturer's US Sales Rank – Sept 2012 vs. Sept 2011 Comparison and Total Sales

1. GM Sept Sales up 1.5% with 210,245 vehicles sold.
   
2. Ford Sept Sales Flat with 174,976 vehicles sold.
   
3. Toyota Sept Sales up 41.5% with 171,910 vehicles sold.
   
4. Chrysler Sept Sales up 11.5% with 142,041 vehicles sold.
   
5. Honda Sept Sales up 30.9% with 117,211 vehicles sold.
   
6. Nissan Sept Sales down 1.1% with 91,907 vehicles sold.
   
7. Hyundai Sept Sales up 15.3% with 60,025 vehicles sold.
   
8. Kia Sept Sales up 35.1% with 48,105 vehicles sold.
   
9. VW Sept Sales up 34.4% with 36,339 vehicles sold.
   
10. Subaru Sept Sales up 32.2% with 27,683 vehicles sold.
    
11. BMW Sept Sales up 3.5% with 26,660 vehicles sold.
    
12. MB Sept Sales up 8.7% with 25,980 vehicles sold.
    
13. Mazda Sept Sales down 5.4% with 24,135 vehicles sold.
    
14. Audi Sept Sales up 26.5% with 12,302 vehicles sold.

Through the first nine months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14.9 million.

[WriConsult]

Although the Outback is a petro-pig (and exemplifies why I no longer buy Subarus) I can sure see why it's popular. Especially now that it got so enormous in the current gen, a lot of people buying them are downsizing from minivans and midsized SUVs. To them it's a real sipper.