BMW September 2012 Sales Up 3.5%

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The brands bread and butter 3 and 5-Series experienced a significant fall-off.

Wayne Gerdes - CleanMPG - Oct. 2, 2012

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BMW September Sales Results

BMW (BMW and MINI combined) reported September sales of 26,660 vehicles, an increase of 3.5 percent from the 25,749 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 7.1 percent on sales of 234,928 in the first nine months of 2012 compared to 219,314 in the same period in 2011.

Surprisingly, the 3 and 5-Series experienced a sales fall off of 16.8% (7,731 sold in September) and 22.2% (3,189 sold in September) respectively.

Sales of BMWs increased 0.1 percent in September for a total of 21,761 compared to 21,750 vehicles sold in September, 2011. Year-to-date, the BMW brand is up 4.9 percent on sales of 186,397 compared to 177,679 sold in the first nine months of 2011.

MINI recorded its best September ever with sales of 4,899 automobiles, an increase of 22.5 percent from the 3,999 sold in September, 2011. Year-to-date, MINI sales in the U.S. are up 16.6 percent on volume of 48,531 compared to 41,635 in the first nine months of 2011.

BMW Motorrad USA reported sales of 790 motorcycles in September, an increase of 6.0 percent from 745 bikes sold in September 2011. Year-to-date, BMW Motorrad is up 14.7 percent on sales of 9,497 compared to 8,280 sold in the first nine months of 2011. In September, the best performing models included the F 800 GS, up 102.2 percent to 89 units; and the S 1000 R, up 23.1 per cent to 128 units.

BMW Sept 2012 Highlights and Overall Sales

Model	Sept-12	Sept-11	Sept-DSR % change	Sept-12 YTD	Sept-11 YTD	YTD-DSR % change
3-Series	7,731	9,289	-16.8%	68,352	70,566	-3.6%
5-Series	3,189	4,097	-22.2%	38,328	37,996	+0.4%
BMW Totals	26,660	25,749	+3.5%	234,928	219,314	+6.7%

The daily selling rate (DSR) is calculated with 25 days for both Sept 2012 and Sept 2011. Year-to-date,
the DSR is calculated with 230 days for all of 2012 and 229 for all of 2011. All percentages reflect DSR.

Top 10 - Sept 2012 US Automobile Sales Leaders

Sales Rank	Make	Model	Sept-12	Sept-11	Sept-DSR % change	Sept-12 YTD	Sept-11 YTD	YTD-DSR % change
1	Ford	F-Series	55,077	54,410	+1.2%	463,733	416,388	+10.9%
2	Chevrolet	Silverado	36,425	43,698	-16.6%	298,200	296,436	+.2%
3	Toyota	Camry	34,252	24,851	+37.8%	314,788	229,521	+36.6%
4	Honda	Accord	29,182	18,639	+56.6%	247,847	181,014	+36.3%
5	RAM	P/U	25,973	24,522	+5.9%	213,593	177,973	+19.5%
6	Chevrolet	Cruze	25,787	18,097	+42.5%	180,600	187,524	-4.1%
7	Nissan	Altima	24,448	24,356	+0.4%	234,040	200,554	+16.2%
8	Ford	Escape	23,148	20,225	+ 14.5%	200,075	187,850	+6.0%
9	Toyota	Corolla	23,026	16,147	+42.6%	222,703	186,891	+18.6%
10	Honda	CR-V	22,268	19,604	+13.6%	213,381	161,035	+31.9%

The daily selling rate (DSR) is calculated with 25 days for both Sept 2012 and Sept 2011. Year-to-date,
the DSR is calculated with 230 days for all of 2012 and 229 for all of 2011. All percentages reflect DSR.

B-Segment Sales Rank

1. Nissan Versa - 8,016
2. Chevrolet Sonic - 7,525
3. Honda Fit - 4,660
4. Hyundai Accent - 4,313
5. Fiat 500 - 4,176
6. Ford Fiesta - 3,923
7. Kia Rio - 3,171
8. Toyota Yaris - 1,118
9. Mazda2 - 756

C-Segment Sales Rank

1. Chevrolet Cruze - 25,787
2. Toyota Corolla - 23,026
3. Honda Civic - 21,546
4. Ford Focus - 19,736
5. Hyundai Elantra - 18,305
6. VW Jetta - 14,750
7. Mazda3 - 14,031
8. Nissan Sentra - 9,345
9. Kia Forte - 6,912
10. Dodge Dart - 5,235

D-Segment Sales Rank

1. Toyota Camry - 34,252
2. Honda Accord - 29,182
3. Nissan Altima - 24,448
4. Hyundai Sonata - 17,332
5. Kia Optima - 14,304
6. Ford Fusion - 12,300
7. Chevrolet Malibu - 11,188
8. Chrysler 200 - 9,881
9. VW Passat - 9,500

Segment ranking items of note: In the B-Segment, the Accent and Fit swapped positions, and the Fiat 500 outsold the Fiesta for the first time.

The C-Segment ranks saw the Cruze maintain the 1st spot for the second month in a row and the Civic swapped with Corolla.

The D-Segment ranks saw the Fusion fall behind the Sonata and Optima with the all-new Malibu trailing off quickly.

Automobile Manufacturer's US Sales Rank – Sept 2012 vs. Sept 2011 Comparison and Total Sales

1. GM Sept Sales up 1.5% with 210,245 vehicles sold.
   
2. Ford Sept Sales Flat with 174,976 vehicles sold.
   
3. Toyota Sept Sales up 41.5% with 171,910 vehicles sold.
   
4. Chrysler Sept Sales up 11.5% with 142,041 vehicles sold.
   
5. Honda Sept Sales up 30.9% with 117,211 vehicles sold.
   
6. Nissan Sept Sales down 1.1% with 91,907 vehicles sold.
   
7. Hyundai Sept Sales up 15.3% with 60,025 vehicles sold.
   
8. Kia Sept Sales up 35.1% with 48,105 vehicles sold.
   
9. VW Sept Sales up 34.4% with 36,339 vehicles sold.
   
10. Subaru Sept Sales up 32.2% with 27,683 vehicles sold.
    
11. BMW Sept Sales up 3.5% with 26,660 vehicles sold.
    
12. MB Sept Sales up 8.7% with 25,980 vehicles sold.
    
13. Mazda Sept Sales down 5.4% with 24,135 vehicles sold.
    
14. Audi Sept Sales up 26.5% with 12,302 vehicles sold.

Through the first nine months of 2012, the Seasonally Adjusted Annual Rate (SAAR) is running at approximately 14.9 million.

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Hi All:

BMW released their global September 2012 sales results showing positive growth overall. 177,716 BMW, MINI and Rolls-Royce automobiles were delivered worldwide, 11.6% higher than in the same month last year (159,223).

It was also the best first nine months for the company in its history with global sales up 8.3% compared to the same period last year (1,232,619). A total of 1,335,502 BMW Group vehicles were delivered through September of 2012.

Demand for the BMW 1 Series was strong with 23,583 vehicles sold last month, an increase of 51.1% on the previous year (15,606). Over 150,000 second generation BMW 1 Series 5-Door Hatches have been sold since its launch in mid-September of last year.

The BMW 3 Series achieved sales of 39,302 vehicles last month (prev. yr. 35,842/ +9.7%).

Sales for the BMW 5 Series climbed 7.9% to 29,996 vehicles (prev. yr. 27,804).

The BMW X1 performed strongly with 16,661 units sold in September, an increase of 32.9% (prev. yr. 12,536).

Year-to-date, the brand BMW has delivered 1,109,962 vehicles, an increase of 8.6% over the previous year (1,021,955).

MINI posted its best ever September sales with 30,562 vehicles delivered (prev. yr. 30,392/ +0.6%). The brand also had its most successful first nine months in history with 223,214 vehicles sold CYTD, an increase of 7.2% in worldwide sales compared to the same period last year (208,223).

BMW Motorrad achieved a new all-time retail sales high in September with 9,215 units (prev. yr.: 8,612 units/ +7.0%). Supplies of motorcycles and maxi scooters from January up to and including September totaled 85,944 units (prev. yr.: 86,892 units / -1.1%).

Geographically

In Europe, BMW Group sales grew last month by 4.8% to 92,442 vehicles (prev. yr. 88,243). In the first nine months, BMW Group sales were slightly above last year’s level, with a total of 639,798 vehicles delivered (prev. yr. 635,013/ +0.8%).

In Germany, a total of 26,021 new BMW and MINI vehicles were registered in September (prev. yr. 23,799/ +9.3%). Year-to-date, 211,870 BMW and MINI vehicles have been registered in Germany (prev. yr. 220,054/ -3.7%).

BMW Group sales in Russia climbed 48.5% in the month under review to 3,985 vehicles (prev. yr. 2,683). Year-to-date, 28,084 vehicles have been delivered in Russia, an increase of 32.9% over the previous year (21,133).

In Asia, sales surged by 40.0% in September to 45,781 vehicles (prev. yr. 32,708). The BMW Group made strong gains in Asia in the first nine months of the year, with sales climbing 27.2% to 357,841 vehicles (prev. yr. 281,223).

The company achieved exceptionally high growth in Mainland China, which accounted for 29,631 deliveries in September, an increase of 59.4% over the same month in the previous year (18,588). Year-to-date, 237,056 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 177,522) which reflects an increase of 33.5%.

The BMW Group posted solid gains in other Asian markets in the first nine months of the year, including Japan (41,973/ +21.5%) and South Korea (24,541/ +18.5%)

In the Americas, the BMW Group delivered 34,050 vehicles in September (prev. yr. 32,772/ +3.9%). Since the beginning of the year, 290,888 vehicles were delivered to customers in the Americas, which reflected an increase of +6.3% on the previous year (273,564). The BMW Group in the U.S. reported September sales of 26,660 vehicles (prev. yr. 25,749/ +3.5%). Year-to-date, the BMW Group is up 7.1% on sales of 234,928 vehicles in the first nine months of 2012 compared to 219,314 in the same period in 2011.

BMW September Global Sales Highlights and Totals

Brand	Sept. 2012 Sales	+/- % from Sept. 2011 Sales	2012 CYTD	+/- % 2011 CYTD
BMW	146,843	+14.3%	1,109,962	+8.6%
MINI	30,562	+0.6%	223,214	+7.2%
BMW Motorrad	9,215	+7.0%	85,944	-1.1%
Global Sales	177,716	+11.6%	1,335,502	+8.3%

All told, BMW’s US sales for the year make up just 17.6% of the company’s total global sales. Sales here lag China for the CYTD. That is a lot lower % than I would have thought.